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  Strategic Marketing - MSc


Imperial College London    Imperial College Business School

Full time September MSc 1 year full-time
Business & Management (5)

FindAMasters summary

The Strategic Marketing MSc programme at Imperial College London offers a unique blend of marketing fundamentals, technology, and innovation. Taught by renowned faculty, this programme is available in two formats: a one-year, full-time option on campus in London, or a part-time, two-year online option for those wanting to study alongside their career. Core modules cover a range of contexts, including lectures, group exercises, and case studies, while elective modules allow students to tailor their learning experience. With a minimum requirement of a 2.1 degree in any discipline and a clear career plan, this programme offers a globally recognized certification without interrupting your career.

About the course

Drawing on our world-class marketing faculty and thought-leaders in strategy, entrepreneurship and technology, our Master's programme provides a uniquely ‘Imperial College view’ of marketing — i.e., one where marketing fundamentals intersect with the latest in technology and innovation, and where marketing science is blended with data-driven decision making for business.

Available in two study modes, our strategic marketing Master's programme is available as a one year, full-time programme, studied at our campus in London, or as a part-time, two year online programme, studied from anywhere in the world alongside your career.

Read more about this course

Entry Requirements

Our minimum requirement is a 2.1 degree in any discipline.

You are also required to have a well-researched career plan with clear short and long term goals.




 Course Content

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Scholarships

Imperial College Business School is proud to be a global organisation with students from all over the world. To encourage this further, we are offering scholarships to African students who we believe would contribute to the Imperial community.

Value of Scholarship(s)

Up to £15,000

Eligibility

Applicants who are resident in one of the 54 African countries (as defined by the United Nations) will automatically be considered.

Requirement:

A strong overall application with excellent academic background, career potential, references and personal statement.

Application Procedure

Candidates who submit their application for the programme before the final admissions round deadline and receive an offer will automatically be considered for this scholarship. Awards will be made in each admissions round but a limited number are available, so we recommend applying early. Successful candidates will be notified by the Admissions team within two weeks of an offer being made.

Our vision is to benefit business and improve society through the power of innovative thinking. We are delighted to offer the Dean's Impact Scholarship to candidates who demonstrate impact and achievement in any of the five key areas listed below.

Entrepreneurship
Technology and Innovation
Sustainability
Social Impact
Leadership

Value of Scholarship(s)

£25,000

Eligibility

All successful applicants are eligible to apply for this award.

Application Procedure

Candidates who submit their programme application before the final deadline and receive an offer for the programme will be eligible to apply for this scholarship. A video assessment is required for this scholarship, and you can submit your video assessment here once your application has been submitted.

In the three-minute video response, you will need to explain how you have had an impact in one of the areas mentioned above, and how you plan to further contribute in this area before and after your studies.

Scholarships are available for applicants demonstrating all-round excellence in their application and interview performance.

Value of Scholarship(s)

Up to £15,000

Eligibility

Candidates who apply before the final admissions round deadline and receive an offer for the programme commencing in September 2021 will automatically be considered.

This scholarship is awarded on the basis of an excellent application, demonstrating academic merit, strong professional or internship experience, clear career plan and leadership potential.

Application Procedure

Candidates who submit their application for the programme before the final admissions round deadline and receive an offer will automatically be considered for this scholarship. Awards will be made in each admissions round but a limited number are available, so we recommend applying early. Successful candidates will be notified by the Admissions team within two weeks of an offer being made.

Imperial College Business School is proud to be a global organisation with students from all over the world. To encourage this further, we are offering scholarships to Latin American students who we believe will contribute to the Imperial community.

Value of Scholarship(s)

Up to £15,000

Eligibility

Applicants who are resident in one of the 20 Latin American countries (as defined by the United Nations) will automatically be considered.

To be considered for this scholarship you should submit a strong overall application demonstrating an excellent academic background, career potential, references and personal statement.

Application Procedure

Candidates who submit their application before the final admissions round deadline and receive an offer for the programme will automatically be considered for this scholarship. Awards will be made in each admissions round but a limited number are available, so we recommend applying early. Successful candidates will be notified by the Admissions team within two weeks of an offer being made.

Imperial College Business School is committed to promoting equality in business and society. We are delighted to offer scholarships for students who are part of, or allies to, the LGBTQ+ community.

Value of Scholarship(s)

£15,000

Eligibility

All successful applicants are eligible to apply for this award.

Requirements:

A strong track record of promoting diversity and inclusion
A desire to drive initiatives to encourage LGBTQ+ participation in business education and to champion equality within Imperial and beyond

Application Procedure

Candidates who submit their application in admissions rounds 1-4 and receive an offer for the programme will be eligible to apply for this scholarship. A video assessment is required for this scholarship, and details will be communicated once an offer has been made. Successful candidates will be notified by the Admissions team.

Scholarships of up to £10,000 are available for members of the Bright Network.

Value of Scholarship(s)

Up to £10,000

Eligibility

All successful applicants who are members of the Bright Network will be automatically considered.

Application Procedure

Candidates who submit their programme application before the final deadline and receive an offer for the programme will automatically be considered for this scholarship. Successful candidates will be notified by the Admissions team.

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