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MSc Strategic Marketing

Course Description

The MSc Strategic Marketing programme has been developed in response to the increasing global focus on marketing as a highly strategic management function.

During the programme you will examine marketing fundamentals, explore a range of topics in advanced marketing and strategy, understand the critical role of technology as a marketing challenge and opportunity, and apply this knowledge in the context of established companies and entrepreneurial ventures. Technology is an integral part of our programme. A range of teaching innovations will enhance your learning and bring digital media, particularly social media, into the classroom.

The programme

You will be required to study 13 taught modules. Each module builds on previous experience while introducing new and challenging disciplines. In the autumn and spring term you will study modules designed to equip you with practical tools for the application of marketing strategies in key areas such as pricing and branding. Core modules include:
• Branding
• Consumer Behaviour
• Contemporary Marketing Practice I
• Contemporary Marketing Practice II
• Marketing Strategy and Finance
• Digital Marketing
• Integrated Marketing Communications
• Marketing Analytics
• Quantitative Services Marketing
• Marketing Decision Making
• Pricing
• Relationship Marketing
• Strategic Product Management

In the Summer term you will study how to apply leading edge strategies to marketing plan development and implementation. You will take part in an exciting Marketing Consulting Project for a real client organisation, develop a clear multi‑channel marketing plan for the Marketing Plan Competition and write a 5,000 word unsupervised report on a current strategic marketing topic.

Visit the MSc Strategic Marketing page on the Imperial College London website for more details!

Student Profiles

Imperial alumni loyalty bursary - No. of awards TBC

We offer a 10% bursary on programme fees to successful candidates with an undergraduate degree from Imperial awarded at a minimum of upper second class, or Master’s degree awarded with a minimum of Merit.

Value of Scholarship(s)

10% bursary on programme fees


We welcome applications from all Imperial College London alumni.

Application Procedure

All Imperial College London alumni applicants will be able to select this during the application process.

Further Information



Imperial College Business School Scholarship - 20+ Awards

All candidates receiving an offer to the Business School will be considered and selected on merit.

Value of Scholarship(s)

Up to £10,000


We offer a number of £10,000 scholarships based on academic excellence for entry to our MSc programmes in 2016.

Application Procedure

No additional scholarship essay is required.

Entry Requirements

A First or Upper Second Class Honours degree (or international equivalent) from a recognised university in business studies, marketing, economics, psychology, communications or closely related discipline. Candidates with more than three years’ work experience will be considered on a case by case basis. Students who are not native speakers of English, or were not awarded their degree in a qualifying English speaking country, must demonstrate their proficiency by completing an approved English language qualification (including GCSE English, IELTS or TOEFL) at the required level.

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Recipient: Imperial College London

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