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The MSc Strategic Marketing programme has been developed in response to the increasing global focus on marketing as a highly strategic management function.

During the programme you will examine marketing fundamentals, explore a range of topics in advanced marketing and strategy, understand the critical role of technology as a marketing challenge and opportunity, and apply this knowledge in the context of established companies and entrepreneurial ventures. Technology is an integral part of our programme. A range of teaching innovations will enhance your learning and bring digital media, particularly social media, into the classroom.

The programme

You will be required to study 13 taught modules. Each module builds on previous experience while introducing new and challenging disciplines. In the autumn and spring term you will study modules designed to equip you with practical tools for the application of marketing strategies in key areas such as pricing and branding.

Core modules

• Brand Strategy

• Consumer Behaviour

• Contemporary Marketing Practice

• Digital Marketing

• Entrepreneurial Strategy and Marketing Planning

• Finance and Pricing Strategy

• Marketing Analytics

• Marketing Decision Making

• Relationship Marketing

• Research and Evaluation in Strategic Marketing

• Strategic Market Management

• Strategic Product Management

Summer Projects

In the Summer term you will study how to apply leading edge strategies to marketing plan development and implementation. You will take part in an exciting Marketing Consulting Project for a real client organisation or Work Placement and write a 5,000 word unsupervised report on a current strategic marketing topic.

Visit the MSc Strategic Marketing page on the Imperial College London website for more details!





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