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Course content


Sport Management is an exciting degree that will help you develop your career in the sport industry. It has been designed to meet the industry’s need for well-qualified managers who can combine management and financial skills with specialist knowledge of sport. The course will help you acquire the necessary knowledge, understanding and skills to enable reflective management practice in a range of sport settings.

Key information

- Degree type: MSc, Postgraduate Certificate, Postgraduate Diploma
- Study methods: Full-time, Part-time
- Start date: September
- Course Director: Dr Mathieu Winand

Course objectives

The course will help you acquire the necessary knowledge, understanding and skills to enable reflective management practice in a range of sport settings.
Throughout the course you will be challenged to evaluate the dynamic environment in which sport organisations in the public, commercial and voluntary sectors strive to flourish, and to apply your developing knowledge and management skills to meet the inherent sport management challenges.
Taught by staff with consultancy and research experience, this MSc reflects the current industry trends and employer needs. Your studies will include: strategic management, finance, research methods, professional practice and integrated sport management studies. You will also have the opportunity to widen or deepen your knowledge through selection of two option modules.
On successful completion you will be able to:
- identify and evaluate recent changes in sport participation and policies, and their implications for sport management practices.
- apply management theory to the context of managing sport organisations.
- conduct research into sport issues relevant to managing and developing sport organisations and events.

English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:
- IELTS: 6.5 with 5.5 minimum in each skill
- Cambridge Certificate of Proficiency in English (CPE): Grade C
- Cambridge Certificate of Advanced English (CAE): Grade B
- Pearson Test of English (Academic): 60 with 51 in each component
- IBT TOEFL: 90 with no subtest less than 17

For more information go to English language requirements https://www.stir.ac.uk/study-in-the-uk/entry-requirements/english/

If you don’t meet the required score you may be able to register for one of our pre-sessional English courses. To register you must hold a conditional offer for your course and have an IELTS score 0.5 or 1.0 below the required standard. View the range of pre-sessional courses http://www.intohigher.com/uk/en-gb/our-centres/into-university-of-stirling/studying/our-courses/course-list/pre-sessional-english.aspx .

Delivery and assessment

Management concepts and theories will be delivered through traditional lecturing methods. Theory will be applied to practice through case study analysis, discussion with sport management practitioners, seminars and research. You will acquire ‘softer’ management skills such as problem-solving, team-working, leadership, analysis, evaluation and presentation through a range of learning activities, and which are essential if you are to become an effective manager. The modules are assessed by coursework only and designed to encourage students to link theory to professional practice.

Why Stirling?

- REF2014
In REF2014 Stirling was placed 6th in Scotland and 45th in the UK with almost three quarters of research activity rated either world-leading or internationally excellent.

- Rating
In the most recent Research Assessment Exercise (RAE) sports research at Stirling was ranked 1st in Scotland and in the top five in the UK, with 85 percent of publications classed as ‘International level’ and 15 percent as ‘World-leading’.

Careers and employability

- Career opportunities
Gaining this degree will prepare you for sport management jobs with a local authority, a commercial organisation or with a voluntary sport organisation such as a governing body of sport.
A key benefit of this course is the opportunity to gain expert management knowledge that can be applied to a wider range of industrial sectors than just sport.

- Employability
You will have the opportunity to work with a sport organisation during a 30-hour internship as well as organising and marketing a local sport event with Active Stirling. That experience will increase your employability for the job you aim for in the sport sector.

- Industry connections
The University has strong partnerships with a number of organisations including: PGA Scotland, Scottish Professional Football League, Senscot, Scottish Sport Federations, Forth Valley Football Academy and Active Stirling.

Visit the MSc Sport Management page on the University of Stirling website for more details!




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