MSc Social Media and Management

University of York    Department of Sociology

Full time September MSc 1 year full time Award winner
Business & Management (5) Communication & Media Studies (7) Computer Science (8)

FindAMasters summary

Embark on a transformative academic journey with the MSc Social Media and Management programme at the University of York. This cutting-edge course delves into the realm of existing and emerging technologies, equipping you with the skills to assess the impact of social media on various organisations globally. Taught by experts from the Department of Sociology and York Management School, you will explore the dynamic intersection of sociology and business research. The programme offers a diverse range of core modules, including Understanding Social Media, Business Information Systems, and Social Media, Data and Society. Through a research-led approach, you will develop a deep understanding of digital social research and management practices highly valued by employers. The highlight of the course is the opportunity to conduct your own original research project, culminating in a 10,000-word dissertation. To qualify for this prestigious programme, a 2:1 or equivalent in a social science or management/business studies-related discipline is required. However, students from non-social science backgrounds are also encouraged to apply. Don't miss this chance to enhance your career prospects as a social media manager, consultant, or marketer, while honing transferable skills in data analysis and business management.

About the course

Develop your understand of existing and emerging technologies

With improved access to the internet we have become more connected to each other and to what is happening in the world around us.

At the same time social media and information applications are transforming business.

This course will give you an understanding of existing and emerging technology and the ability to assess the impact of social media on commercial, public, and third sector organisations in the UK and worldwide.

The course is taught by experts from the Department of Sociology and York Management School, combining experience from the forefront of sociological and business research.

Read more about this course

Entry Requirements

2:1 or equivalent in a social science or management/business studies-related discipline. Highly qualified students from non-social science disciplines such as computer science are also encouraged to apply.

If English isn't your first language you may need to provide evidence of your English language ability.

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 Course Content

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Where will I study?

Where is University of York


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