This course is ideal for graduates looking to develop a new, or manage an existing, rural tourism or events enterprise, as well as those wishing to advise on tourism and rural development in developed or developing nations.
The tourism and events industry is experiencing continued growth and diversification, becoming one of the fastest growing economic sectors in the world. Rural tourism is an entrepreneurial sector, drawing on our natural environment and cultural assets. Students will gain an understanding of the key issues and techniques involved for developing and managing rural tourism, and examine the economic, environmental and social concepts and frameworks that define the industry.
This course is ideal for graduates looking to develop a new, or manage an existing, rural tourism or events enterprise, as well as those wishing to advise on tourism and rural development in developed or developing nations, or pursue a career or management position within rural event management.
The MSc in Rural Tourism Management is accredited by the Chartered Management Institute. Upon successful completion of the degree, you will be awarded CMI Level 7 Diploma in Strategic Management and Leadership and will therefore become a Member of the Chartered Management Institute (MCMI). You can then apply to the CMI for full Chartered Manager status if you wish.
The course may be studied full-time over 12 months or part-time over two years, plus one year to complete the Research Project.
You will study eight modules; five tourism and event management modules, two business management modules, and one research methods module.
If you do not wish to undertake the Research Project may choose to take a Postgraduate Diploma following successful completion of eight modules.
This course blends practical hands-on learning with theoretical knowledge, and is delivered through lectures, guest speakers, seminars, individual and student-led research, case studies and field visits to top regional tourism enterprises and events.
Modules are assessed through group and individual coursework, presentations and examinations.
• 4084 Tourism and Development
• 4086 Financial Management
• 4088 Marketing Planning and Strategy
• 4091 Research Methodology
• 4106 Dissertation
• 4224 Contemporary Theories in Rural Tourism Management
• 4225 Agri-Tourism
• 4226 Entrepreneurship for Rural Tourism and Events
• 4227 Rural Event Management
It is anticipated that graduates with an MSc in Rural Tourism Management will go on to progress their career in:
• Their own start up or diversified rural tourism or events enterprise
• A successful rural tourism company
• The public sector
• The charitable sector
• A rural tourism sector body
• A tourism and rural development organisation on the international stage
• A rural event management company
• Academic research
How to apply
For information on how to apply, please follow this link: https://www.rau.ac.uk/STUDY/POSTGRADUATE/HOW-APPLY
For information on funding, please view the following page: https://www.rau.ac.uk/study/postgraduate/fees-and-funding/funding
An Honours degree at upper second level. Mature candidates with significant relevant work experience and lower academic qualifications may also be considered for entry, following interview with the course manager.For students whose first language is not English, the University will accept International English Language Test (IELTS) with a minimum score of 6.5 average with no element below 5.5.Students with other qualifications, including overseas awards and alternative English language qualifications, are advised to contact Admissions to discuss the suitability of their award.