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  • Study Type

    Full time & Part time available

  • Subject Areas

    Business & Management

  • Start Date

    January, September

  • Course Duration

    12/16 months full-time or 2 years with placement option. Part-time option available

  • Course Type

    MSc

  • Course Fees

    website

  • Last Updated

    27 September 2017

Course content

This course is a conversion course, it is ideal for graduates who would like to change subjects or career direction.

Retailing is one of the largest sectors in the world economy. In some countries it is well established with large multinational companies constantly investing in customer-oriented marketing efforts to attract customer spending and loyalty. Marketing is an essential part of retailing.

This course deals with the learning and practical application of concepts essential for operating and marketing a retail business, and will help you to understand the contemporary retail environment and examine topical issues related to retail management and marketing.

You’ll learn from research-active, industry-experienced staff who have published innovative research into retail management and marketing issues. You'll develop analytical skills essential for operating and marketing in international retail environment by critically examining international retail development and activity, with a view to putting this knowledge into practice.

Placement

As part of this course you can take an optional minimum 30-week work placement giving you further hands-on experience and understanding of the industry. The placement will take place after the taught elements of the course are complete.

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Visit the MSc Retail Management and Marketing page on the Bournemouth University website for more details!

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