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Course content

This programme is designed to develop the marketing capabilities of students, which relate to the strategic and creative process of developing and managing fashion brands. Students explore fashion marketing as it pertains to products, services and experiences, be they delivered physically or in a digital format. There is a focus on the knowledge and skills required to ensure continued success of fashion brands in an international context.

The programme cultivates fashion marketing values and skills from a managerial and aesthetic perspective. Students explore the areas of idea generation and innovative data collection methods, and examine how insights derived from consumer research can aid the development of creative and effective marketing strategies. In addition, the programme fosters a detailed understanding of cultural, social and consumption differences, which reflect the opportunities and challenges of working in an international context. The programme focuses on developing innovative and responsible marketing professionals capable of designing and communicating compelling fashion brands.

Winchester Business School is a signatory to United Nations Principles of Responsible Management Education and the programme has been designed to fit within this framework.

Students are presented with challenging experiences through a balance of theory and practice by evaluating contemporary case studies. In addition to lectures and seminars, a full schedule of experienced fashion marketers, designers and writers deliver presentations throughout the programme.

There are no conventional examinations; all modules are assessed through coursework. There is a particular emphasis upon assessment methods, which closely simulate the demands of the business environment, for example, research projects, presentations and report writing. The programme prepares students for a career working across many facets of fashion marketing in an international context.

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