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Course content

This online learning public relations course was specially created to provide access to those whose work or domestic commitments prevent them from attending a full-time course. In recognition of the special requirements of online learning, support networks have been set up in the form of a student network, academic tutors and residential schools.

Key information

-Degree type: Postgraduate Certificate, Postgraduate Diploma, MSc
-Study methods: Online, Campus based
-Duration: Part time. MSc 30 months, Diploma 20 months
-Start date: October
-Course Director: Dr Derek Hodge

Course objectives

The course develops a critical appreciation of the role of public relations in contemporary society as well as key analytical, management and communication skills. The course marries vocational skills, tested through practical exercises, and theoretical knowledge.

By the end of the course you should have mastered the skills needed to work at a managerial level in the public relations industry. You should be able to:
-Analyse environments, issues, organisational cultures and relationships relevant to an organisation’s reputation.
-Set objectives, design and implement public relations programmes.
-Carry out research and evaluation including opinion polls and be able to commission market research.
-Apply mass communication, media and psychological theories in a variety of contexts.
-Analyse and make full use of digital media.

Other admission requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:
-IELTS: 6.5 with 6.0 minimum in each skill.
-Cambridge Certificate of Proficiency in English (CPE): Grade C.
-Cambridge Certificate of Advanced English (CAE): Grade B.
-Pearson Test of English (Academic): 60 with 56 in each component.
-IBT TOEFL: 90 with no subtest less than 20.

For more information go to English language requirements: https://www.stir.ac.uk/study-in-the-uk/entry-requirements/english/

If you don’t meet the required score you may be able to register for one of our pre-sessional English courses. To register you must hold a conditional offer for your course and have an IELTS score 0.5 or 1.0 below the required standard. View our range of pre-sessional courses: http://www.intohigher.com/uk/en-gb/our-centres/into-university-of-stirling/studying/our-courses/course-list/pre-sessional-english.aspx

About the Faculty

The Faculty of Arts and Humanities has four divisions: Communications, Media and Culture; History and Politics; Literature and Languages; and Law and Philosophy.

The Faculty is home to a research culture characterised by innovative scholarship. We offer an integrated, supportive and intellectually stimulating environment for our diverse postgraduate community.

The quality of our research has led to regular awards from funders, such as the Arts and Humanities Research Council (AHRC), Economic and Social Research Council (ESRC), British Academy, Leverhulme Trust, Carnegie Trust and the Royal Society of Edinburgh.

In the most recent Research Excellence Framework (REF), Stirling was placed first in Scotland for research impact in Communications, Cultural and Media Studies, and first in Scotland for research publications in Law.

Visit the MSc/PGDip/PGCert in Strategic Public Relations (Online) page on the University of Stirling website for more details!





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