If you are looking to forge yourself a career in marketing, the MSc in Marketing at Bristol Business School will give you a solid qualification, and the skills and insights, to lift you above other candidates in the job market.
This well-established and highly respected course will give you a thorough academic grounding in the subject, as well as developing your knowledge, experience and skills, to open the door to a wide range of rewarding marketing careers.
This is a fast-paced field, and the course is kept constantly updated and relevant to the latest developments in business practice. You will develop a comprehensive grounding in:
• Planning, strategy development and implementation • Analysis of customers, markets and industry • Marketing communications
The course is also designed to develop your problem-solving abilities and give you extensive opportunities for further personal development. We take a structured approach to developing the professional skills you need to be successful in this field. This includes both intellectual skills exploring different ways of thinking; and practical skills, such as communication, numerical and presentation capabilities.
The course draws heavily on real-world issues, so you will learn the theory but also how to apply it to real-life situations. You will also have plenty of opportunity to engage with employers, with guest lecturers from industry, and research opportunities where you can work on real marketing problems.
• Contemporary Marketing Practice • Strategic Marketing Planning • Marketing Analytics • Principles of Marketing Communications • Research Methods for Marketing • Global marketing • Dissertation Research Methods
You will choose two additional subjects from the optional modules below, allowing you to specialise in areas relevant to your chosen career path:
• Digital Marketing or Corporate Communications • Customer Relationship Management • Social Marketing Principles and Policy • Promotion and Society
In addition to these modules, your dissertation gives you the chance to research an area of marketing of particular interest to you and of relevance to your career or company. You will have the choice of working on an academic-type dissertation or a work-based one, where you will work on a live marketing project. You will attend a number of dissertation workshops to provide you with the research training sufficient to produce a quality dissertation.
This is a 'conversion' Masters course, and we assume no prior study of marketing. You'll learn though formal classes and seminar sessions, as well as through group work and independent study. The work will include assignments, exercises, case studies and presentations with an emphasis on independent learning to develop your problem-solving skills.
You will also have access to a range of study materials online through our virtual learning environment. This includes online lectures, five-minute 'talking head' discussions and other syllabus-related material to support your learning.
Assessment is through supervised mini-projects, presentations, time-constrained assignments and examinations.
Careers / Further study
Marketing is central to success in modern business the professional skills of the marketing expert are increasingly a passport through to the most senior positions in companies. This includes roles such as digital marketing manager, commercial director, marketing and development manger, head of business development and marketing, and senior direct marketing manager.
The MSc in Marketing at Bristol Business School will give you the broad-based skills and intellectual confidence needed to get started and get ahead in your career. You will also have the opportunity to focus in on specific areas of marketing through the optional modules and your dissertation. Our graduates have gone on to work with employers such as Creative England, SCISYS and Telefónica UK.
- New Postgraduate Master's loans for 2016/17 academic year –
The government are introducing a master’s loan scheme, whereby master’s students under 60 can access a loan of up to £10,000 as a contribution towards the cost of their study. This is part of the government’s long-term commitment to enhance support for postgraduate study.
Scholarships and other sources of funding are also available.