This course will equip you with the latest marketing knowledge and skills needed to succeed in today’s demanding and global economy.
• Enhance your employability with specialist and in-demand marketing skills on this CIM-approved and accredited course
• Develop your expertise in search and social media marketing
• Put marketing theory into real practice with an exciting Business Innovation Project
Visit the website: http://www.salford.ac.uk/pgt-courses/marketing
This course is ideal for graduates who want to establish a career in marketing, or for existing managers who wish to enhance their skills and future career prospects. You will ideally be a graduate in a business or related field. Alternatively you may have been involved in related areas of marketing and want to strengthen your capabilities.
You will examine products and services which are highly desirable to consumers, while running real life campaigns in search and social media marketing to establish appropriate pricing and presentation. This is a Salford research-informed programme with a highly practical approach. On completion of the programme you will be in a strong position to take advantage of a wide range of managerial career opportunities.
Teaching is delivered through a combination of lectures, seminars and tutorials using a wide range of learning activities.
Various approaches are offered to meet the needs of both full and part-time students. Course delivery is designed to be flexible and includes choices of evening and weekend attendance where possible.
Substantial use is made of distance learning through the University's Virtual Learning Environment, and a wide range of academic journals and texts are available in both paper and electronic formats. Tutorials allow you to reflect on lecture materials and benefit from discussion and group work.
• Marketing and Service Management
• Contemporary Issues in Consumer Research
• Search and Social Media Marketing
• Marketing International Business: Branding, Communication and Relationships
- Business Innovation Project
For the final third of your studies you can choose from 4 differing pathways, all of which are designed to accommodate your career aspirations and enhance your professional practice:
• Assessed Internship
• Live Project
Over the duration of your course a range of assessment techniques will be used. Types of assessment include; essays, assignments, exams, multiple choice tests, online tests, group reports, and portfolio work. The weighting between exams and coursework varies between modules and years.
You will gain a highly regarded formal qualification, as well as personal and organisational management skills that will enhance your career prospects. Our graduates have gone on to gain employment in a wide range of organisations, working in areas including brand management, marketing communications, social media marketing and heritage marketing. This course will provide you with flexible employment opportunities leading to potential roles with a variety of management-level national and international sectors.
Recent Salford Business School graduates have gained employment with leading companies including:
• Ernst & Young
• Dixons Group plc
• British Airways
• Cooperative Insurance Services
• American Express
• Office of the Legal Services Ombudsman
• Premier Travel Inn
• Thomson Holidays
• DTS Logistics
• Greater Manchester Police
• The NHS
How to apply: http://www.salford.ac.uk/study/postgraduate/applying
Normally a minimum 2:2 honours degree or equivalent or successful completion of the Graduate Certificate International Management. A wide range of professional qualifications are also accepted either in partial or complete fulfilment of entry requirements. Start Dates: September; January; March; June; November.