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Our course brings together the latest industry and practice driven techniques in marketing.

From the principles and practices of marketing right through to marketing on a global scale we’ll get you ready for the work place.

Building on marketing theory we’ll help you to test these in a practical way by getting you to apply these to real business scenarios.

The yearlong course is split into 3 trimesters, each building on the last working towards your own dissertation to get you ready to kick start your marketing career on an international level.

Course details

career in marketing requires a wide range of skills. Our course will teach you to think analytically and critically examine the issues confronting the global business environment.

We’ll help you to develop quantitative and qualitative research skills. Helping you to develop your presentation techniques. Skills that will help you to understand how to develop brands in the global marketplace.

You’ll benefit from our strong links within the marketing and advertising industries all over the world, as well as guest speakers. 

We also have links with industry bodies including the Chartered Institute of MarketingThe Marketing Society Scotland and the Institute of Direct Marketing which add further credibility to the course.

Our team work together with students to encourage innovation, enterprise and citizenship through our marketing community.


Modules that you will study* as part of this course

  • Advertising as Cultural Discourse ( LNG11105 )
  • Consumer Behaviour ( MKT11102 )
  • Contemporary Issues in Festivals and Events ( TSM11123 )
  • Developing Intercultural Competence in the Workplace (LNG11120 )
  • Direct & Digital Marketing ( MKT11105 )
  • Dissertation ( MKT11130 )
  • Global Marketing ( MKT11104 )
  • Marketing Communications ( MKT11101 )
  • New Venture Planning ( ENT11101 )
  • Principles and Practice of Marketing ( MKT11108 )
  • Professional Selling and Sales Strategies ( SAL11102 )
  • Research Methods ( SOE11131 )
  • Strategic Brand Management ( MKT11103 )

* These are indicative only and reflect the course structure in the current academic year. Some changes may occur between now and the time that you study.

How you’ll be taught

This is a full-time course and is split up into three trimesters. You can choose to start in either January or September.


  • September starts: 12 months
  • January starts: 18 months with a three-month break over the summer (after the first taught trimester)

You’ll learn by a variety of teaching methods including lectures, tutorials and independent study.


You will be assessed in the following ways:

  • Presentations
  • Debates
  • Group presentations
  • Reports
  • Essays


  • Finance
  • Law
  • Health
  • Charities
  • Tourism
  • Government
  • Advertising
  • Brand management
  • Information technology
  • Market research

Visit the MSc Marketing page on the Edinburgh Napier University website for more details!




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