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Course content

With strong industry links, this practical course will equip you with the skills and knowledge to develop a career in business all over the world.

A career in marketing can take you into almost any sector of business and into workplaces all over the world.

With an understanding of consumer behaviour and effective communication techniques, you’ll be able to help guide businesses towards commercial success.

This course introduces you to the theories and principles of marketing, then presents them in practical applications based on real business scenarios. It’s an effective combination of teaching styles, and one that has resulted in increased employment opportunities for many of our previous students.

See the website

What you'll learn

Marketing requires a wide range of skills. You’ll learn to think analytically and critically examine the issues confronting the global business environment. You'll develop quantitative and qualitative research skills and presentation techniques and you’ll understand how to develop brands in the global marketplace.

You’ll benefit from our strong links within the marketing and advertising industries all over the world, as well as guest speakers. We also have good links with industry bodies including the Chartered Institute of Marketing and the Institute of Direct Marketing which add further credibility to the course.

This is a full-time course and is split up into three trimesters. You can choose to start in either January or September. You’ll learn by a variety of teaching methods including lectures, tutorials and independent study.


• Principles and Practice of Marketing
• Marketing Communications
• Consumer Behaviour
• Strategic Brand Management
• Global Marketing
• Research Methods
• Dissertation

One option module from:
• Direct and Digital Marketing
• New Venture Planning
• Advertising as Cultural Discourse
• Professional Selling and Sales Strategies
• Developing Intercultural Competence in the Workplace
• International Festival and Event Management

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.


The scope of marketing employment opportunities is wide. Most businesses recognise the need for a marketing function and positions constantly arise in a variety of areas worldwide such as:
• finance
• law
• health
• charities
• tourism
• government

Your qualification could lead to a marketing role in:
• advertising
• brand management
• information technology
• market research

How to apply

SAAS Funding

Nothing should get in the way of furthering your education. Student Awards Agency Scotland (SAAS) awards funding for postgraduate courses, and could provide the help you need to continue your studies. Find out more:

Visit the MSc Marketing page on the Edinburgh Napier University website for more details!




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Recipient: Edinburgh Napier University

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