MSc Marketing

Description

Marketing touches all aspects of an organisation and helps shape and direct corporate strategy.

Durham’s MSc Marketing programme will equip you with the essential skills and knowledge to excel long-term across all marketing-related careers.

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Durham University has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

_{Term 1}

You will learn the application of key marketing models and theories to apply to real world scenarios. In Term 1, teaching is based on core learning that provides you with the opportunity to develop skills and experience relevant to a multitude of business marketing careers, from the commercial sector to charities and beyond.

Core modules are:

• Contemporary Marketing Communication
• Consumers and Consumption
• Marketing Theory
• Marketing Management and Strategy

You then choose one elective from a range which in the past has included Strategic Brand Management, Social Marketing, and Ethical Leadership.

_{Term 2}

In Term 2, the course includes optional modules to enable you to gain advanced-level training in contemporary marketing and management. You will have the opportunity to select elective modules to customise your learning.

The core module in Term 2 is Research Methods in Marketing.

You also study three elective modules across marketing and management, which in previous years have included:

• Arts, Heritage & Tourism Marketing
• Global Marketing
• Retail Marketing Management
• Services Marketing
• Business to Business Marketing
• Competitive Strategies and Organisational Fitness
• Consulting
• Innovation and Technology Management
• New Venture Creation
• Society and Sustainability
• Advanced Marketing Strategy

_{Term 3: Business Project or Dissertation}

In the summer, you will complete a 12,000-word dissertation on a business topic of your choice. This can be based on independent academic research or a business project (a real commercial challenge sourced by you or the school).

Supervised by a faculty member with relevant experience, you’ll investigate in greater detail a subject that you’ve already studied as part of your programme.

This is an opportunity for you to develop your business insight and present your analysis and ideas in a scholarly and professional manner; combine critical discrimination and a sense of proportion in evaluating evidence and the opinions of others.

Adding to your experience

_{International Experience}

If your ambitions lie beyond the UK, we offer a number of places on our unique Dissertation Abroad scheme. This will involve writing a dissertation at one of our international partner institutions in the period June to August. A number of scholarships are available

_{Guest Speakers}

As part of your programme, you have the opportunity to enjoy presentations by academics and practitioners within your chosen area of interest. Past speakers have included representatives of major global multinationals such as Google, Deloitte and Sage in addition to leading academics, providing an ideal opportunity to gain practical knowledge and progressive insight.

Course Learning and Teaching

The programme is mainly delivered through a mixture of lectures which may contain seminar-style sessions to allow for small group work. Lectures provide key contents of a particular topic. Occasionally lectures might be delivered by guest speakers who are internationally recognised academic experts or practitioners in their field. Students can also attend the Durham Speaker Series, providing the opportunity to network with senior business leaders, staff and alumni.

Students study 5 core modules, and select 3 elective modules to study which enables them to undertake more in-depth study of particular topics. This is followed by a 12,000 word dissertation to allow students to carry out independent research and develop their skills in analysis and scholarly expression, using an appropriate theoretical framework. They are supported in writing their dissertation through the study of research methods, and attending individual meetings with an allocated supervisor, who monitors their progress and provides advice.

Academic Support:

Throughout the year, students may have the opportunity to participate in extracurricular activities. They also have the opportunity to attend the London Marketing Visit which gives students the opportunity to gain an ‘insider perspective’ on businesses and network with key business staff. 

Learning Resource:

Outside of timetabled contact hours, students are expected to undertake a significant amount of independent study in preparation for teaching sessions, assignments and other forms of assessment including exams, and general background reading to broaden their subject knowledge. All students have an Academic Adviser who is able to provide general advice on academic matters. Teaching staff are also available to provide additional support on a one-to-one basis via appointments with staff.

Students also have access to the facilities available at Mill Hill Lane including an onsite library and IT helpdesk.

English Language requirements

Please check requirements for your subject and level of study.

How to apply

http://www.durham.ac.uk/postgraduate/apply

Visit the MSc Marketing page on the Durham University website for more details!