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MSc Marketing

About This Masters Degree

Course Description

The MSc Marketing program is for students who strive to enhance their analytical and strategic skills in order to pursue a successful career where they can readily adapt to the ever-developing marketing world. Our program concentrates not only on traditional knowledge but also offers breakthrough courses on social, mobile and viral marketing, in order to deliver exceptional value to empower customers of tomorrow.


As France has long been recognized for fashion, luxury and a large number of premium brands (L’Oréal Paris, Pernod Ricard, etc.), it comes as no surprise that one key asset of HEC Paris has always been its expertise in the field of marketing. In fact, as the leading Business School in France, HEC Paris has constantly fueled with talents and innovative ideas leading global companies in French areas of excellence, such as Luxury (cf. Luxury certificate (http://www.hec.edu/Masters-programs/Non-degree-programs/Certificates-available-to-current-HEC-students-only/Luxury/Why-this-certificate) and chair (http://www.hec.fr/Faculte-Recherche/Chaires-et-Centres/KERING)), Cosmetics and fashion at large (cf. Leadership Center (http://www.hec.edu/Faculty-Research/Chairs-and-Centers/HEC-Paris-Leadership-Center-Chair) with L’Oréal Paris), Premium brand management (cf. Leadership certificate (http://www.hec.edu/Masters-programs/Non-degree-programs/Certificates-available-to-current-HEC-students-only/Leadership/Why-this-certificate) with Pernod Ricard), Aerospace (cf. Innovation Management in Aviation & Aerospace certificate (http://www.hec.edu/Masters-programs/Non-degree-programs/Certificates-available-to-current-HEC-students-only/Innovation-Management-in-Aviation-Aerospace/Why-this-certificate) and chair with Safran (http://www.hec.edu/Faculty-Research/Chairs-and-Centers/SAFRAN-HEC-SUPAERO) )…

Today, HEC Paris’ expertise in marketing benefits all sectors, traditional and modern, both in France and on a global scale, from the most traditional one to the most modern one, including for instance the digital and entrepreneurship area (cf. the Google chair (http://www.hec.edu/Faculty-Research/Chairs-and-Centers/GOOGLE) and the Digital Entrepreneurship certificate (http://www.hec.edu/Masters-programs/Non-degree-programs/Certificates-available-to-current-HEC-students-only/Digital-Entrepreneurship/Why-this-certificate) and chair (http://www.hec.fr/Faculte-Recherche/Chaires-et-Centres/Digital-Innovation-for-Business) ).


The objective of the program is to equip students with the necessary knowledge and techniques that will enable them to successfully solve a broad set of marketing problems. With this objective in mind, the Marketing faculty is composed both of academics who publish leading research and recognized professionals who bring a wealth of knowledge from real-life cases.


Participants will be given frequent opportunities to gain real “hands-on” experience and to interact with key players from the business world through conferences, workshops, projects, internships and career fairs organized on campus. They will also be given the chance to put their newly acquired knowledge into practice through business cases with well-known companies, offering them an invaluable opportunity to enrich their skills.


> The Business Track is aimed at recent graduates with a degree from a top institution in domains related to business administration, management, applied economics, or equivalent. They should have taken at least introductory level courses in Marketing.
> The Accelerated Track is designed for students with no business related academic background who have received first class education in other fields such as engineering, law, life science, medical studies (etc.)

Students from both tracks are offered equal career opportunities at the end of the program.

Program details






Visit the MSc Marketing page on the HEC Paris website for more details!

All Available Videos:

(Student Profile)

Roscoe Sun

2882.jpg Master International Finance
Class of 2015
From London School of Economics
Internship experience as an Analyst at Odysseus Capital

After being schooled in the UK I went on to study the BSc in Philosophy & Economics at the London School of Economics. During my time there, I also completed a summer internship at Odysseus Capital, a Hong Kong based merchant boutique bank.

Ideal location

I chose to attend HEC Paris for numerous reasons. Firstly, prior to entering the industry, I wanted a firm grounding in all areas of finance. Subsequently, attending HEC Paris, one of Europe’s most reputable academic institutions provided an excellent opportunity to do so. Furthermore, having been born and brought up in London, the prospect of living in a neighbouring yet culturally differing city certainly appealed to me. Lastly, knowing that I wanted to work in London made the choice all the more pertinent due to HEC Paris’s proximity as well as its strong placement track record.

Career support from Faculty and Staff

Within the course there is a strong focus on acquiring pragmatic knowledge. For this reason, there is a wide variety of group-based case studies which stand as excellent preparation for interviews and real-life work. Further to this, there is plenty of careers support available on the course too; this is true both from careers advisors provided through the school as well as students from within the program itself. This year saw plenty of MIF students already boasting internship experience and full-time offers from top firms prior to finishing the program. Both sources of career advice proved invaluable in my job search and the exceptional placement record achieved this year is truly testament to the added value of the program.

Building a global network

Personally, it was the genuinely eclectic mix of people that has really impressed me. With a close social circle representing in excess of ten countries, not only is this an excellent global network but also a remarkable opportunity to meet new people and understand different cultures. Some of my personal highlights of the year include the MIF London study trip, playing in and winning the MBAT Rugby 7s tournament, a group trip to Serbia, another to the French Alps and a more recent one to Interlaken- a town for outdoor activities in Switzerland.
Going forward, I’m looking forward to starting as a full-time analyst at Greenhill and advancing my career there.


Entry Requirements

HEC welcomes applications from candidates of all nationalities who are fluent in English. They must also: View Website

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