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MSc Marketing

Course Description

Level of studies to be achieved and profession as given in the diploma:
- level of studies achieved: second cycle in higher education (magister, master; abbreviation: MSc)
- professional qualification: Economist in Marketing
- professional qualification as given in Hungarian: okleveles közgazdász marketing szakon

Field of training: business administration
Branch of training: marketing
Duration of training: 4 semesters
Number of credits to be achieved in the frame of the program: 120 credits

The program:
This program has been designed to enable participants to understand how marketing creates value for the firm, to be able to draft marketing plans, and to master the functional processes of marketing. Participants receive comprehensive marketing knowledge as well as the opportunity to specialize in different areas. Based on the realization that functional divisions are becoming blurred, and silo-thinking creates only limited value, the Corvinus MSc in Marketing offers the opportunity to benefit from the full range of joint core subjects shared with other master programs including managerial courses in quantitative methods, business economics, leadership, managerial accounting, corporate finance, business law and marketing management.

The Marketing Master offers foundation courses including marketing research, marketing communication, consumption theory and marketing strategy. An additional two subjects can be selected from product and branding policy, distribution system, intercultural marketing, supply chain management and value creation processes.

Entry Requirements

See course description

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Recipient: Corvinus University of Budapest

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