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Full time September, January MSc 12 months full-time

About the course

With our Masters of Marketing programme, you’ll gain a sound knowledge of the principles of marketing and develop an understanding of consumer behaviour in relation to individuals and organisations. You’ll have the opportunity to gain the necessary technical and personal skills for your future career.

Key features of the course include:

  • real-life learning through our live industry problem-solving project, Marketing Works
  • high-calibre industry collaboration
  • research excellence
  • skills-based teaching

Our marketing postgraduate students are truly international with representations from all parts of the globe which further enhances your learning experience.

Read more about this course

Entry Requirements

Minimum second-class Honours degree, or overseas equivalent, in a non-marketing discipline. A Business degree may be considered, provided it does not contain significant marketing components.



 Course Content

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Where will I study?

Where is University of Strathclyde

Student Profile(s)

Ogechi Okelu

I had considered several schools but the marketing programme at the University of Strathclyde was highly ranked and Strathclyde Business School was highly recommended. Also, the application process was seamless, timely and professional which was really impressive. Furthermore, Glasgow is referred to as one of the friendliest places in the world which is in line with the popular Glasgow saying ‘People Make Glasgow’. This was also quite motivating.

Despite the negative impact of the pandemic on attending physical classes, the online live classes were very engaging and interactive. My passion for strategy formulation was further increased after attending the strategic marketing classes by Dr Aliakbar Jafari and Professor Iain Davies. The classes were very practical and involved the use of case studies in the application of theoretical concepts.

The Marketing Works project which was supervised by Dr. Michael Mark was beneficial in further developing my project management, team management and presentation skills. I initially had some concerns regarding the digital marketing course but the smooth delivery of the classes by Dr Kyle Andrews allayed these concerns. Furthermore, being supervised by Dr Eleni Tsougkou made the dissertation progress seamlessly.

In addition to Strathclyde lecturers delivering classes, we were exposed to guest lecturers who are industry experts and this provided insights into industry trends and the application of theoretical concepts in the work environment. As a Strathclyde student, I got to interact with students from different backgrounds, cultures and interests. Also, as a student ambassador, I was given the opportunity to further develop my communication skills. Although, unfortunately, we did not get to have physical interactions with lecturers and students due to the pandemic, being part of the January intake, which was a smaller cohort, made it easier to interact and communicate.

I currently run a business in Nigeria in addition to offering management consulting services. However, I hope to further progress in my academic pursuit and so the marketing degree would be beneficial in my skills development, career advancement and academic pursuit. I would gladly recommend the University of Strathclyde to anyone with an interest in learning in an environment where professionalism is groomed, skills are developed in addition to academic advancement.

Scholarships

The scholarships will be awarded on merit, rather than financial need, to candidates who demonstrate in both their scholarship application and their Masters programme application, excellent academic performance (current and/or previously gained); any relevant extra-curricular or professional experience and career development and who will contribute to the overall academic, cultural and experiential profile of the programme cohort.

Scholarships will be awarded on a rolling basis from mid March 2023 onwards and the final deadline for consideration of applications will be 31 July 2023. Please do not submit duplicate applications as all forms and statements submitted will remain under consideration.

Value of Scholarship(s)

£9,000-£10,000

Eligibility

Strathclyde Business School is delighted to be able to offer a number of Masters Scholarships for September 2023. Candidates must be deemed International for fee status and scholarship awards will be to the value of either £9.000 or £10,000 dependent on subject area and course fee.

Candidates must be self-funded (ie. not in receipt of any funding from any other scholarships, employer sponsorship, etc) and already hold an offer of a place on one of our full-time MSc programmes for entry September 2023.

Application Procedure

You must have an offer to study a full-time postgraduate course with Strathclyde Business School before applying for a scholarship.

Candidates interested in applying should provide a maximum 1000 word statement demonstrating, through their ideas, experience and future career plans (including their reasoning for joining their chosen programme and why they should be awarded this scholarship. Candidates will also be considered on the overall quality of their application and financial need.

Please complete the scholarship application form on he University of Strathclyde website form and submit your supporting statement.


Find out more

The scholarships will be automatically applied to EU nationals and their dependant family members who are self-funding and

- are resident in the European Economic Area, Switzerland or the UK at the time of application; and
- are classed as international for tuition fee purposes; and
- are entering a full time degree undergraduate or postgraduate taught Masters programmes in 2023

Value of Scholarship(s)

£9,000-£10,000

Eligibility

The scholarships will be available to those EU applicants who would have previously been eligible for Home (Scottish/EU) fee status but, because of Brexit, will now be classified as being eligible for International fee status.

Application Procedure

Your application for study will be checked for eligibility when you apply, therefore you do not need to make a separate application for this scholarship.


Find out more

The scholarships will be awarded on merit, rather than financial need, to candidates who demonstrate in both their scholarship application and their Masters programme application, excellent academic performance (current and/or previously gained); any relevant extra-curricular or professional experience and career development and who will contribute to the overall academic, cultural and experiential profile of the programme cohort.

Scholarships will be awarded on a rolling basis from mid March 2023 onwards and the final deadline for consideration of applications will be 31 August 2023. Please do not submit duplicate applications as all forms and statements submitted will remain under consideration.

Value of Scholarship(s)

£4,000-£5,000

Eligibility

Strathclyde Business School is delighted to be able to offer a number of Masters Scholarships for September 2023. Candidates must be deemed Scotland/UK (Home) for Course Fee Status and scholarship awards will be either £4000 or £5000 dependent on subject area and course fee.

Candidates must be self-funded (ie. not in receipt of any funding from any other scholarships, employer sponsorship, etc) and already hold an offer of a place on one of our full-time MSc programmes for entry September 2023.

Application Procedure

You must have an offer to study a full-time postgraduate course with Strathclyde Business School before applying for a scholarship.

Candidates interested in applying should provide a maximum 1000 word statement demonstrating, through their ideas, experience and future career plans (including their reasoning for joining their chosen programme and why they should be awarded this scholarship. Candidates will also be considered on the overall quality of their application and financial need.

Please complete the scholarship application form on he University of Strathclyde website form and submit your supporting statement.


Find out more

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