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Course overview

Develop a critical appreciation of key areas in marketing, with the opportunity to hone your skills in a specific area.

Open days

Join us and discover more about postgraduate study opportunities at Alliance MBS.

  • Thursday 21 February 2019 (12.00-1.30pm)
  • Wednesday 20 March 2019 (12.00-1.30pm)
  • Wednesday 17 April 2019 (12.00-1.30pm)
  • Wednesday 8 May 2019 (12.00-1.30pm)

Register to meet us on-campus >

We take part in many events in the UK, the EU and around the world. Find out when we're at an event in a city near you >>

If you plan to visit Manchester and you are unable to attend an Open Day or Information Session, please organise a personal visit .

Fees

For entry in the academic year beginning September 2019, the tuition fees are as follows:

  • MSc (full-time)
  • UK/EU students (per annum): £12,500 
  • International students (per annum): £22,000

The fees quoted above will be fully inclusive for the course tuition, administration and computational costs during your studies.

Due to the competition for places and limited availability, our courses require a deposit of £1000 to cover non-recoverable costs and secure your place. The deposit will be deducted from your tuition fees when you register on the course.

The deposit is non-refundable, except in the following situations:

  • you fail to meet the conditions of your offer (see below for further information); and/or
  • you are refused a visa or entry clearance to enter the UK (proof must be submitted)

If an offer has been made specifying an academic condition, the Admissions Team will require the official university documentation showing that you have not met this academic condition from the institution at which you have studied, as evidence for a refund to be approved.

The Admissions Team reserves the right to refuse to refund of any deposit that does not meet with the requirements outlined above.

Scholarships/sponsorships

Contact us for further information on  scholarships available .

Entry requirements

Academic entry qualification overview

We require a First or Upper Second class honours degree (2:1, with 60% average) from a UK university or the overseas equivalent.

When assessing your academic record, we take into account your grade average, position in class, references and the standing of the institution where you studied your qualification. 

English language

For the latest information on demonstrating your English proficiency for those whose first language is not English, please see our language requirements .

English language test validity

Some English Language test results are only valid for two years. Your English Language test report must be valid on the start date of the course.

Other international entry requirements

We accept a range of qualifications from different countries. For these and general requirements seeentry requirements for your country .

Application and selection

How to apply

Apply online

NOTE: There is a non-refundable application fee of £60, which you can pay using our secure online payment facility . We cannot consider applications until you have paid the application fee.

Advice to applicants

Your statement of purpose should cover the areas outlined below and be one page A4: 

  • Tell us why you are interested in the MSc Marketing course at Alliance MBS and how the course will impact on your future
  • Describe what makes you an outstanding applicant and describe your potential to contribute to all aspects of the course.

Please note: there is a non-refundable application fee of £60, which you can pay using our secure online payment facility . We cannot consider applications until you have paid the application fee.

How your application is considered

We can only process applications with the following documents:

  • £60 non-refundable application fee payment
  • up-to-date English language score outlining individual element scores, or date of your test (where applicable)
  • first and second year transcript (scanned copies are accepted at the time of application)
  • one academic reference letter , or a professional reference letter if you graduated more than two years ago
  • statement of purpose
  • copy of passport (for non-home/EU students only)

Coursework and assessment

Assessment across the course units varies, and includes a combination of examinations, course work, group project and presentations, individual essay and assignments. A 15,000-25,000 word dissertation is also normally undertaken.

Course unit details

During the course, you will be taking 180 credits in total. The eight taught modules during semesters 1 and 2 will total 120 credits.  

We now offer a choice of two routes through the final stage of your Masters, which accounts for 60 credits.

  • Dissertation
  • The Group Business Case Project. You will get the opportunity to apply the knowledge gained in the first two semesters to practical business problems. If you select this route, you will work in a group to develop a report on a contemporary business problem and then individually develop an analysis of your group report.

There may also be an opportunity to spend semester 2 abroad on an international exchange . This will need to be discussed on an individual basis with the Programme Director.

Career opportunities

Graduates from this course are well suited to careers in both the academic and business world. Graduates have gone on to work in marketing positions in blue chip companies throughout the world and to pursue academic careers in many institutions both in the UK and overseas. Doctoral students have gone on to investigate topics including ethical consumerism and relationship marketing in professional services.


Visit the MSc Marketing page on the University of Manchester website for more details!

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