The MSc in Marketing will provide you with the skills to be an effective leader in a dynamic global marketplace, developing your understanding of the theory and practice of marketing.
Businesses today face unprecedented change. Increased competition in both domestic and global markets, together with higher expectations and tougher demands from consumers, require more sophisticated marketing. This degree will provide you with the knowledge and practical understanding of contemporary marketing to allow you to deal with these changes, including digital media, marketing research methods and environmental sustainability.
You will consider marketing across a range of business contexts including consumer, industrial, service, profit and not-for-profit sectors, as well as studying consumers, supply chains, branding and loyalty in local and global contexts. The course will provide a stimulating and intellectually demanding environment, in which you will engage with the academic literature, case studies, business projects and your peers, whilst reflecting on international marketing issues. You will have opportunities to learn about industry practice and emerging trends in sectors such as the creative industries and marketing for tourism and places.
The course will equip you with the ability to critically evaluate and apply new marketing concepts and practices. You will have the opportunity to develop your practical transferable skills including the ability to conduct independent research, problem solving, verbal and written communication, presenting and planning.
Core Modules: Foundation of Knowledge and Professional Skills Principles of Practise and Marketing Marketing Theory Consumer Behaviour Market Research Branding and Communication Product Policy and Innovation Dissertation and Research Methods
Option Modules (choose 2): Business-to-Business Marketing and Supply Chain Management Cultural Intermediaries and Marketing and Practise Marketing of Services Consumption, Society and Culture International Marketing
(Please note: due to regular enhancement of the University’s courses, please refer to Leicester’s own website (http://www.le.ac.uk) or/and Terms and Conditions (http://www2.le.ac.uk/legal) for the most accurate and up-to-date course information. We recommend that you familiarise yourself with this information prior to submitting an application.)
page on the University of Leicester website for more details!
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Recipient: University of Leicester
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