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The MSc Marketing course is designed to help you evolve into a critically informed professional with the key analytic and strategic skills employers need. During your studies, you will be introduced to ideas that will improve your strategic thinking and your ability to devise creative solutions to marketing problems. You will focus on how research can inform practice, and strengthen performance in complex modern markets. What’s more, you will explore why organisations adopt certain marketing strategies and tactics, and how practices are likely to evolve in today’s rapidly changing international business environment.
Your studies will also focus on the increased importance of brand and reputation management, the modern driving force of new media, and the challenge of re-appropriating
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A minimum 2:2 Honours degree or an equivalent qualification, or in exceptional circumstances, three years’ or more significant managerial experience.
If you already hold the CIM Professional Postgraduate Diploma, you may be able to gain exemptions from this course. Applicants may be required to attend an interview.
The course welcomes international applicants and requires an English level of IELTS 6.0 with a minimum of 5.5 in each component or equivalent.
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