Full time & Part time See Course MSc 1 year full-time (Part-time option available)
Business & Management (5)

FindAMasters summary

Unleash your marketing potential with Solent's MSc in Marketing. This programme is designed to equip you with the skills and knowledge needed to excel in the fast-paced world of marketing. Dive deep into strategic planning, customer relationships, and content marketing on a global scale. The course emphasises the importance of digital storytelling, social media, and mobile channels in today's marketing landscape. You'll explore the evolving role of marketing in an agile environment, focusing on the interplay between different media types. With a strong emphasis on contemporary content marketing practices, you'll be prepared for leadership roles in the industry. Engage in live client briefs through Solent Creatives and benefit from industry talks by renowned professionals. This programme is ideal for marketing enthusiasts with a relevant honours degree, offering a pathway to roles such as account executive, marketing executive, and creative leader. Join us and unlock your marketing potential!

About the course

Solent’s MSc Marketing will help prepare you for a leadership role in the contemporary world of marketing. You’ll build skills in strategic planning, service delivery and customer relationships with a focus on content marketing in a global context.

The marketing industry is fast-moving, dynamic - it must respond and adapt to changing customer needs. Digital story-telling is becoming more and more central for brands. Social and mobile channels offer many opportunities for content and engagement. They deliver detailed analytics to help practitioners develop and evaluate marketing plans. The course explores the relationship between paid, owned, earned, and shared media, as well as the traditional marketing roles in an increasingly agile world.

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Entry Requirements

An honours degree at 2:2 or higher

Applicants will need to be interviewed prior to starting this course.

If you do not have these qualifications or are unsure of your eligibility please contact the University.

If you are applying from outside the UK, find information about entry requirements, visas and agents for your country here.

For further information about UK, EU and international qualifications, please refer to our course entry requirement statement.




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