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Course content

2-year programme, 120 ECTS. Taught in English.

The programme is a mix of core courses and elective courses. By taking elective courses, students get an opportunity to broaden their area of knowledge and to integrate their studies with other fields within RU such as law and information technology. The programme offers some flexibility and can be completed over a longer period.

This is a full-time programme. Students who intend to work alongside their studies are advised to enroll part-time.

The Master's programme in marketing is designed to prepare students for work involving marketing, communication, product development, and business relations. The programme aims to deepen students' understanding of marketing and strengthen analytical skills, communication skills, and ability to develop and make use of business opportunities and communication. The aim of the programme is to train and motivate students to use analytical and critical thinking, as well as to train students in using independent and scientific work methods.

- A Master's thesis in the area of marketing is intended to further deepen students' knowledge and expertise in the field.
- There are possibilities for integration with other fields within RU, such as law and information technology.
- The programme is entirely taught in English but elective courses taught in Icelandic are also available.
- The content of the programme is based on international academic requirements and effective consultation with progressive Icelandic companies.

An internship is an important factor for students who have limited work experience or students who wish to create opportunities for themselves in a new venue. A maximum of two electives can be replaced by internships (total of 15 ECTS). RU organizes the internships and students are provided with a contact person at the company. In many instances, an internship can lead to an employment opportunity. Access to internships may be limited, and the rule applies that students who have demonstrated the best results in their studies take precedence.

Teaching methods
Each course in the programme is designed to foster a dynamic interaction among students and professors in order to promote a healthy and rich learning environment. This environment not only helps students develop a knowledge base and set of professional skills, it provides a firm foundation for advanced academic study (in PhD programmes in Iceland or abroad) or for entering the global marketplace.

Dean´s Selection Grant for RU School of Business graduate students.

The recipient of the Dean´s Selection Grant pays undergraduate fees instead of graduate fees.
- An application for a full-time graduate programme is also an application for the Dean´s Selection Grant for the first semester.
- Students with the highest grade in a graduate programme each semester are applicable. In order to receive the award students must complete 30 ECTS units per semester and follow the programme structure.





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Recipient: Reykjavik University

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