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This programme will provide you with a comprehensive knowledge of the issues, theories and the working practices connected with the dynamic and increasingly important field of marketing in the global business arena. It will be attractive for both graduates and professionals who are interested in a career in marketing, or who wish to widen their knowledge and competencies in this field.

The programme will identify processes of globalisation and their impact on multinational enterprises and national firms. It will compare strategies involved in marketing, examine the role played by marketing communication, discuss the contemporary debate over marketing ethics, and contrast different approaches to the study of marketing and their implications.

* Marketing is a field which is defined by

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