Cranfield University Featured Masters Courses
Cranfield University Featured Masters Courses
London South Bank University Featured Masters Courses
Full time See Course MSc 1 year Full-time

About the course

This programme is ideal for both graduates and professionals who are interested in a career in marketing or who wish to widen their knowledge and competencies in this field.

Sustained by a rigorous social science-based approach, this programme explores both the theoretical and communications side of marketing and, in particular, how marketing can explain contemporary societal issues.

This programme is unique in its emphasis on the relationship between marketing and other social phenomena, such as elections and the culture of consumption.

This programme will:

  • Examine the processes of globalisation and the impact on multinational enterprises and national firms
  • Compare strategies involved in marketing and branding, and examine the role played by marketing communications
  • Discuss the contemporary

Read more about this course


Entry Requirements

A good upper second class honours degree or equivalent in any subject. Some basic quantitative skills and some elementary prior knowledge of accounting would be an advantage. IELTS 7.0 (with 6.0 in writing) or equivalent is required.


Course Content


Where is Queen Mary University of London

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