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Course content

The MSc Marketing gives you a strong foundation in marketing theory and practice. With live case-studies, consultancy projects and skills workshops, we encourage an innovative and creative approach to your learning. You will combine theory and practice to develop the key transferable skills that employers are looking for. If you begin your course in September you have the choice to apply for one year's paid supervised work experience (a work placement) in a marketing role. By gaining this professional experience you will be well prepared for your future career.

We aim to and give you a wealth of knowledge in marketing management so you gain an understanding of:

  • customer behaviours and expectations, and the variety of channels used to interact with customers
  • analysing marketing data
  • devising marketing strategy for global brands and organisations.

We help you develop the decision-making skills and rationale to devise marketing plans and communications. With a range of specialist modules to choose from you can develop an area of marketing expertise, giving you even further career options.

Course content

You will study six compulsory modules which helps develop your professional and academic skills. In addition, you will choose two optional modules and complete either a dissertation. If you start in September you can choose the sandwich mode, which gives you the opportunity to apply for a one year paid work placement in a marketing role. 

If you start in September and take the work placement, the course lasts two years. If you do not take the work placement the course lasts one year.

If you start in January the course takes one year as there is no placement option.

Compulsory Modules   

  • Introduction to the Principles of Marketing
  • Understanding Customer Behaviour
  • Professional and Academic Development
  • Research Methods for Events and Marketing
  • Global Marketing Strategy
  • Digital and Social Media Marketing Strategy

Optional Modules

  • Digital Marketing and Analytics
  • Customer Insight and Engagement
  • Brand and Marketing Communications
  • Strategic Brand Management
  • International Luxury Marketing
  • Managing the Luxury Experience
  • Dissertation or Client Project

You may choose:

  • Marketing Practice (The sandwich mode work placement)

Teaching and learning

Much of the teaching on the course takes the form of interactive workshops, but there are also lectures from staff and visiting speakers. Lectures, discussions, role-play exercises and seminars are linked with selected case studies and assessments to strengthen your practical analysis and decision-making skills. You will develop your skills in working as part of a team through structured group assignments and online group-based marketing simulation.

You will gain practical experience and put your knowledge of marketing approaches and theory into practice during live research projects for an organisation. Teaching staff at the Business School are engaged in academic research and/or come from an industry background with in-depth practical experience of business and management issues. Visiting speakers from the world of business, consultancies and research bodies augment the programme through leading edge discussions and specialist events.

Specialist facilities

Oxford Brookes Business School has now moved to its new home at our Headington Campus. The university’s Headington Campus have undergone a £30m refurbishment to provide a new home for the Business School, which consists of a lecture theatre, teaching rooms, social learning space and a café. There is a new modern hall for teaching and special events like graduation.

This new home will help us to collaborate even more closely with university colleagues in other departments. It also provides a new Main Hall and a vibrant gateway into the Headington Campus. With these innovative spaces, students and staff can interact and collaborate in first-class facilities.

The Headington Campus is also home to the new John Henry Brookes Building, being the most significant project in the history of Oxford Brookes University. Set at the heart of our Headington campus, it has been designed for the future of higher education and has transformed the experiences of our students and the entire University community. The John Henry Brookes Building brings together the library and essential support services that offer academic, careers and international student advice. Find out more about the John Henry Brookes Building.

The majority of our student halls are close to the Headington Campus.

Field trips

We offer an optional International Business in Practice Study Trip module. The purpose of this study trip is to give postgraduate students a hands-on, intensive experience with the ideas and practices of global business. The programme will include presentations from local management executives and experts. Students will have direct interaction with management executives and practices through site visits to major corporations and agencies.

This study trip is voluntary and all costs associated with the trip will need to be funded by you. It is not linked to university assessments in any way. If you successfully complete this module you will have the following non-credit bearing module recorded on your transcript: P58335 International Business in Practice: Study Trip.

Whilst the destination and therefore precise costs vary from year to year, as an example, the programme fee of the study trip to Boston USA in July 2018 was £1380, which included 7 nights’ accommodation in the Boston area, insurance, the company visits, group transportation for all activities and some of the meals, but excluded for example International airfare, Visa application fee (if relevant), dinners and activities during your free time.

If you choose the study trip, you will be provided with additional details regarding the trip (which runs in July) by March, in order to inform decision making, ahead of the trip in July.


Visit the MSc Marketing page on the Oxford Brookes University website for more details!

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