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Our MSc Marketing programme will equip you with the marketing knowledge and analytical skills required for a range of exciting marketing roles in today’s fast-paced and ever-evolving world.

You will benefit directly from expert teaching by leading researchers, academics, and practitioners, many of whom are world-renowned in their fields. During the year you will discover the secrets behind effective strategic marketing management in a global marketplace, learn the techniques used in conducting and analysing market research, and explore the marketing mix in an international context as well as having a Masterclass from a prominent marketing practitioner.

In addition to our MSc Marketing degree, you will also have the opportunity to study towards The Chartered Institute of Marketing’s Accredited Level 6 Diploma in Professional Marketing whilst on campus. This is optional, entirely separate to the master’s degree programme. The programme involves an additional fee and is taught by our training partner TMLA, an Accredited Study Centre for the Chartered Institute of Marketing. The university is part of the CIM Graduate Gateway, which means you will be exempt from taking the exam and will only need to submit two written assignments by the end of the programme. Full details will be provided at induction, including the additional fees for the course.

Find out more about studying Marketing, how it’s used by organisations, meet our academic experts in this area and explore our related subject areas to find the right MSc programme for you.

Who should study this programme?

Our MSc Marketing programme is unique in offering an exciting opportunity for graduates with an interest in marketing and management to develop a deep understanding of marketing theory and practice, as well the opportunity to graduate with the Chartered Institute of Marketing’s (CIM) Diploma in Professional Marketing alongside the MSc.

What makes this programme different?

  • learn effective, strategic marketing management
  • opportunity to gain a CIM Level 6 Diploma in Professional Marketing
  • scholarships available for the best candidates
  • study at a top 10 UK business school.

How you'll be assessed

You will be assessed by a combination of exams and coursework.

How you'll study

  • Lectures
  • Seminars
  • Tutorials
  • Independent study
  • Group work
  • Supervision
  • Workshops
  • Practical sessions

Future career prospects

There are many paths you can take with your marketing degree in addition to specialist marketing, advertising and PR agencies. Marketing is a core element of all organisations and, therefore, opportunities exist across all industry sectors – private, public and voluntary.

Recent graduate destinations include:

  • Bank of America, HR Manager
  • Computacenter, Client Director
  • Bridgehead International, Marketing Assistant
  • Decathlon – Belgium, Department Manager
  • Deltatre Media, Events Assistant
  • Domestic & General, Marketing Trainee
  • ILX Group Plc, Website Developer
  • Leicester City Council, Data Marketing Executive
  • Tesco, Graduate Management Trainee

Visit the MSc Marketing page on the Loughborough University website for more details!





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