MSc Marketing with Sales Management introduces you to the theories and principles of marketing and professional selling and sales management, delivering practical applications based on real commercial selling and business scenarios.
Sales management and marketing require a wide range of skills. You'll learn to think analytically and critically examine the issues confronting the global business environment. You'll also gain a variety of oral and presentation techniques to communicate effectively with clients.
You’ll develop quantitative and qualitative research through preparing and writing your dissertation. You’ll understand how to develop brands and market them effectively in the global marketplace.
You’ll benefit from our strong links within the global sales and marketing industries, as well as guest speakers.
This is a full-time course, starting in September or January, and is split up into three trimesters. You’ll learn by a variety of teaching methods including lectures, tutorials and independent study. Our teaching team is highly qualified and experienced within sales management.
Sales management is a key role within all businesses and there are opportunities for senior level sales-related roles in a range of industries including oil and gas, chemicals, information technology, retail, pharmaceuticals, finance and engineering.
Sales-ready graduates are highly prized assets to many organisations. With improved selling skills and techniques and knowledge of effective sales processes and relationship strategy, you’ll be able to deliver commercial success to any organisation.
Your course structure is based upon the MSc Marketing and includes modules from your specialist area, including:
• Principles and Practice of Marketing • International Sales Management • Strategic Brand Management • Professional Selling and Sales Strategies • Research Methods • Dissertation
One option module from: • Marketing Communications • Consumer Behaviour
One option module from: • Direct and Digital Marketing • New Venture Planning • Advertising as Cultural Discourse • Global Marketing
Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.
The scope of marketing and sales employment opportunities is wide. Most businesses recognise the need for a marketing and sales function and positions arise in a variety of areas worldwide such as:
• IT • retail • finance • health • charities • tourism • government