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    Lincoln Business School Logo
  • Study Type

    Full time & Part time available

  • Subject Areas

    Business & Management

  • Start Date


  • Course Duration

    1 year full-time. 2 years part-time.

  • Course Type


  • Course Fees

    Please take a look at the website here website there is a section regarding Fees with the most up to date figures.

  • Last Updated

    09 January 2019

Course content

The Course

The MSc Marketing with Luxury Brands degree at Lincoln offers students an opportunity to specialise in luxury goods and brand management. This programme aims to develop a thorough knowledge of marketing theory and the planning, strategic-thinking and managerial skills necessary to secure a career in the luxury goods and experience sectors.

The programme is taught by a team of international academics. In addition, the course will benefit from guest speakers, who are professionals in well-known and innovative organisations.

Students can access to a set of exclusive career events that help to build a CV, deal with psychometric tests, and formulate effective applications.

How You Study

Students can undertake modules that cover the main areas of marketing including marketing communications, consumer behaviour and brand management before specialising in areas of particular interest.

The programme consists of seven core modules, an optional module and a dissertation. The dissertation is designed to encourage innovation and diverse pathways to the final assessed product. In this respect, the dissertation is an extended project that can accommodate a range of independent work.


Core modules:

  • Brand Management
  • Consumer Behaviour
  • Finance and Accounting
  • Marketing Communications
  • Marketing of Luxury
  • Research Methods and Design
  • The Fashion Industry

Optional modules:

  • Digital Marketing
  • Fashion Sourcing and Merchandising
  • Global Relationship Marketing
  • Group Consultancy Project
  • International Entrepreneurship

Optional modules will run as far as at least 10 students select them. Timetabling arrangements may limit the availability of modules to some students. As the options reflect staff research interests, they may alter over time due to staff availability.

How You Are Assessed

A variety of assessment methods are utilised during this course, including essays, examinations, oral presentations and practicals. These assessments are designed to develop skills that will be useful for your career.

For more information please visit the website

Visit the MSc Marketing with Luxury Brands page on the University of Lincoln website for more details!




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