MSc Marketing with Festival & Event Management


Edinburgh Napier University    The Business School

Full time See Course MSc 1 year
Business & Management (5)

FindAMasters summary

Are you passionate about marketing and interested in a career in the exciting world of festivals and events? Look no further than our MSc Marketing with Festival & Event Management programme. This comprehensive course will equip you with the skills and practical experience needed to thrive in this fast-growing international industry. Whether you have a background in business or a different discipline, our entry requirements are flexible, allowing you to join the programme and pursue your marketing dreams. With a wide range of modules to choose from, including Consumer Behaviour, Festival and Event Management, and Strategic Brand Management, you'll gain a deep understanding of the marketing landscape and develop the expertise to make a vital contribution to the commercial success of festivals and events. Plus, with our strong industry links and guest speakers, you'll have the opportunity to network and learn from professionals in the field. Join us and embark on an exciting journey towards a rewarding career in marketing and festival & event management.

About the course

Develop the skills and practical experience required to pursue a career in the marketing and management of festivals, events and conferences

A career in marketing can take you into almost any sector of business and into workplaces all over the world.

This course is particularly aimed at those who wish to combine the key principles and practice of marketing with a specialisation in the management of festivals, events and conferences.

You’ll be able to make a vital contribution to commercial success in both the private and public sector. The practical applications, based on real business scenarios, will equip you for a marketing career in this fast-growing international industry.

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Entry Requirements

The entry requirements for this course is a Bachelor (Honours) Degree at a 2:2 or above. We look for applicants to have a background in any discipline in order to be eligible for the programme.

We may also consider lesser qualifications if you have sufficient professional work experience within the industry.


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Where is Edinburgh Napier University
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