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Suitable for graduates from both business and non-business backgrounds, the course is designed to transform graduates into competent marketing professionals.
Future managers must have the capacity to be team players, to motivate and lead others, to communicate and negotiate effectively, and possess excellent interpersonal skills. The MSc in Marketing Practice helps to nurture these skills.
The original learning technique, called “Action Learning”, is the winning premise of the course whereby students fundamentally learn through doing. In undergraduate degrees you learn about management, here you learn to manage.
The MSc in Marketing Practice operates all year round as a professional marketing services provider known commercially as the Marketing Development Programme (http://www.mdp.ie). The
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Candidates must have an honours degree in Business or another discipline.
The three-stage interview process comprises one individual and one group interview as well as a general intelligence assessment.
A short statement (300 words) entitled "Why I should be accepted on the MSc Marketing Practice Degree" should also be submitted.
Acceptance is subject to demonstration of an aptitude in marketing.
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