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MSc Marketing Management


Course Description

Summary

This programme is designed for recent graduates who wish to pursue a marketing career. It offers detailed understanding of marketing functions, in terms of delivering corporate and customer value, and you will develop interpersonal skills alongside a criticalnderstanding of the competitive environment and the demands this places on organisations.

Modules

Introducing to Marketing; Customer Insight; Integrated Marketing Communications; Measuring Marketing Effectiveness, Strategic Marketing Decisions; Designing and Managing Research Projects; Data Driven Marketing; Digital Marketing. Optional Modules: Data Analytics; Luxury Marketing; Strategic Brand Management; Business Ethics; Web Analytics; Design Thinking in Marketing; Project Management.

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Visit the MSc Marketing Management page on the University of Southampton website for more details!

Entry Requirements

Minimum upper second-class degree from a UK university, or equivalent overseas/professional qualification; applications assessed on individual merit.

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Recipient: University of Southampton

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