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• Put what you learn into practice with opportunities to undertake internships in local companies, working on real marketing projects to help contextualise your learning and improve future career prospects • A residential course on leadership is included in the programme to equip you for your future career in marketing management • You will learn from academics that have all worked in marketing and have the real-world experience to relate theory to practice.
The MSc Marketing Management is designed to familiarise you with core concepts and to practice these in safe but realistic business and marketing situations. It has been developed in conjunction with a range of widely respected international and local organisations with visits to companies to work on live projects as a marketing consultant featuring throughout your studies.
You will concentrate on the broad contextual aspects of marketing, further developing your knowledge and understanding. As your studies develop you will focus on creating and managing brands, and specialise in creating and implementing strategic marketing plans.