Important information: academic review of Manchester Metropolitan University
Cheshire campus Manchester Metropolitan University
has been undertaking a review of the long-term future of academic provision at its Cheshire campus. It has now been confirmed that the University will withdraw from the Cheshire campus. This means that we expect the campus to close in the summer of 2019.
As the withdrawal from the campus will be a phased process we are still pleased to receive applications for one year full time postgraduate taught courses starting in 2017 on the Cheshire campus. We also continue to welcome applications for part time postgraduate courses of two years in duration in the Exercise and Sport Science department starting in 2017. Applications for courses that are expected to take longer than two years to complete are currently on hold.
Please visit our website for the latest information on the review: http://www.cheshire.mmu.ac.uk/campusreview
Designed as a flexible programme to accommondate your employment and personal circumstances, this course has been devised to enhance your practical marketing management skills. With an additional focus on deepening your understanding of the core concepts and competencies that underpin this increasingly important business area, this course will provide you with an opportunity to combine your real world experiences with theory.
This programme ensures development of both personal and professional skills and knowledge through four core units while your marketing expertise will be developed through three marketing electives and a specialised research project culminating in the production of a dissertation.
By studying this internationally recognised award, you will develop a keen awareness of the most up-to-date management thinking and practice. You will also develop an appreciation of cutting edge techniques for managing people, thinking strategically and a full range of dynamic marketing techniques.
• Academic Professional Practice
• Principles of Management
• Global Marketing Strategy
• Integrated Marketing Communications
• Sustainable Relationship Marketing
• Strategic Management Practice
• Research Methods
You will be assessed continually through a series of case study presentations and written assignments. Your dissertation will usually be based on empirical research.
Ideal for both those already working in management, and those seeking to establish a career, this course seeks to enhance your skills and increase your understanding of marketing management. It provides opportunities to gain an internationally-recognised and career-enhancing qualification and to share experience whilst developing new skills and expertise. Graduates with broad-based Masters in business and management or specialist business Masters are well positioned to apply for a range of opportunities in the private or public sector.
Previous graduates have gone into employment in a wide range of management positions in industry, commerce, banking, finance, manufacturing and the public sector while many others have entered graduate training schemes with international companies such as IBM, Credit Suisse and BMW.
Those with good language skills have often chosen to develop their career outside the UK and now live and work in Europe, Asia or South America.
Alternatively you may choose to use your skills to launch your own business or consultancy.
Our business incubator, Innospace, can help you to develop your business ideas and provide practical support to get your company up and running.
- Opportunity to build on Chartered Institute of Marketing qualifications.
- We offer a supportive environment for your studies; you will be allocated a personal tutor and dissertation supervision is carried out on a one- to- one basis.
- Find out more about our courses by watching these short introductory films on the department and strengths and contact times by the Head of Department Diane Wright
You will normally have a good undergraduate UK honours degree (or international equivalent) in any subject. If you have a different background, you may be admitted if you have completed degree equivalent professional qualifications or have relevant management experience.
Please see our website for the latest information on course fees.