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Course content

The programme structure provides for an up-skilling and deepening of functional Marketing knowledge and expertise in the first year, through modules focusing on Contemporary Marketing Matters, The Global Marketplace, Integrated Marketing Communications (IMC) and Digital Media and Brand Management.

The progression to year two focuses on moving from a Marketing specialist perspective with functional knowledge in year one to a business generalist and strategist with leadership and strategic organisational insights in year two.

The modules in year two are Strategic Management, Marketing Metrics: A Financial Perspective, Innovation and Commercialisation and Change Management and Leadership.

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