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Course content

This MSc in Marketing will increase your understanding of marketing theories and concepts whilst developing the skills you need to be a successful leader in a complex and dynamic global marketplace.

You will gain a deeper insight into marketing across a range of business contexts including the consumer, industrial, financial, service, profit and not-for-profit sectors.

The course will equip you with current and emerging theories that inform or comment upon the practices of marketing. It will challenge and develop your ability to critically evaluate and apply new marketing concepts and practices. By taking the MSc you will be learning in a stimulating and intellectually demanding environment, in which you will engage with academic literature, case studies, whilst reflecting on marketing issues within an international context.

This degree will develop your ability to analyse and evaluate problems and make sound strategic decisions in your professional role. The skills and knowledge gained during the course will enable you to develop your professional role or move into further study and academic work in this area.

Distance learning gives you the flexibility to fit your study around existing commitments and enhance your career prospects without having to leave employment.

If you have any questions about this course, join us for a live online chat with academic tutors and admissions staff.

Course modules

You will study seven core modules and then choose two elective modules followed by research methods and your 15,000 word dissertation.

• Foundations of Professional Knowledge and Skills
• Principles and Practices of Marketing
• Marketing Theory
• Consumer Behaviour
• Marketing Research
• Product Policy and Innovation
• Branding and Communication
• Two elective modules
• Research Methods
• Dissertation

Start Dates

Distance Learning: November, February, May and August each year.

(Please note: due to regular enhancement of the University’s courses, please refer to Leicester’s own website (http://www.le.ac.uk) or/and Terms and Conditions (http://www2.le.ac.uk/legal) for the most accurate and up-to-date course information. We recommend that you familiarise yourself with this information prior to submitting an application.)

Visit the MSc Marketing (Distance Learning) page on the University of Leicester website for more details!

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