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Course content

This MSc in Marketing will increase your understanding of marketing theories and concepts whilst developing the skills you need to be a successful leader in a complex and dynamic global marketplace.

You will gain a deeper insight into marketing across a range of business contexts including the consumer, industrial, financial, service, profit and not-for-profit sectors.

The course will equip you with current and emerging theories that inform or comment upon the practices of marketing. It will challenge and develop your ability to critically evaluate and apply new marketing concepts and practices. By taking the MSc you will be learning in a stimulating and intellectually demanding environment, in which you will engage with academic literature, case studies, whilst reflecting on marketing

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