Are you seeking a career in marketing or strategic management, brand management, or business planning in a management consultancy or a marketing agency?
MSc Marketing & Strategy combines the two disciplines providing the theoretical background for making marketing decisions, both within companies and from advisory perspectives in service providers and consultancies. Teaching illustrates the application of learned techniques to real situations.
The course emphasises that marketing is not a free-standing activity but needs to be at the core of company strategy. The dual strands of this degree enhance understanding of the broader implications of decisions for the organisation as a whole, giving graduates the confidence and expertise to apply their skills in a variety of roles in company development.
Six compulsory modules and three optional modules allow you to gain a balanced understanding of the two disciplines on this one-year programme. Visits from guest speakers keep a real-life perspective on your studies. The course is assessed by a variety of coursework, some exams, and a dissertation which brings all your learning together at the end.
Every year we offer a range of optional modules, giving you the opportunity to tailor the course to your preferences. Please note that availability and delivery modes may vary.
Your 15,000 word dissertation will allow you to explore a subject in some depth and apply the theories you have been studying.
You may undertake a company-based project where you will apply the theory you have learned through the course to benefit a sponsoring organisation. You will produce both an academic dissertation and a management report for the company.
The second option is to undertake a piece of marketing or strategy-related research which will see you develop more specific detailed knowledge in a particular area of marketing or strategy. This could form the basis for further study at doctoral level.