Studying both Marketing and Strategy together will enhance your understanding of the broader implications of decisions for an organisation as a whole. This gives you the confidence and expertise to apply your skills in a variety of roles in company development.
The course emphasises that marketing is not a free-standing activity but needs to be at the core of company strategy. Six core modules and three elective modules allow you to gain a balanced understanding of the two disciplines, while visits from guest speakers illustrate the application of learned techniques to real situations.
Our postgraduates have gone on to marketing and consultancy careers in all sectors.