MSc Marketing & Strategy

Are you seeking a career in marketing or strategic management, brand management, or business planning in a management consultancy or a marketing agency?

MSc Marketing & Strategy combines the two disciplines providing the theoretical background for making marketing decisions, both within companies and from advisory perspectives in service providers and consultancies. Teaching illustrates the application of learned techniques to real situations.

The course emphasises that marketing is not a free-standing activity but needs to be at the core of company strategy. The dual strands of this degree enhance understanding of the broader implications of decisions for the organisation as a whole, giving graduates the confidence and expertise to apply their skills in a variety of roles in company development.

Course Details

Six compulsory modules and three optional modules allow you to gain a balanced understanding of the two disciplines on this one-year course. Visits from guest speakers keep a real-life perspective on your studies.

Assessment

The course is assessed by a variety of coursework, exams and group work. Your dissertation or Business in Practice module brings all your learning together.

Optional modules 

Every year we offer a range of optional modules, giving you the opportunity to tailor the course to your preferences. Please note that availability and delivery modes may vary.

Dissertation or Business in Practice

Dissertation

If you are considering further academic study (PhD) and you would like the opportunity to research a topic relating in more depth, the 8,000 word dissertation will enable you to test and apply the techniques and theories you have gained.

You may undertake a company-based project where you will apply the theory you have learned through the course to benefit a sponsoring organisation. You will produce both an academic dissertation and a management report for the company.

The second option is to undertake a piece of marketing or strategy-related research which will see you develop more specific detailed knowledge in a particular area of marketing or strategy. This could form the basis for further study at doctoral level.

In total you will study six compulsory modules, three marketing and/or strategy related optional modules, and complete your dissertation. 

Business in Practice

If you would like to develop further applied skills and specialist knowledge to suit your career aspirations, you can complete your studies with our applied Business in Practice module. You will develop deep functional and industry expertise with practical insights from our faculty and our CareersPlus & Corporate Relations team.

In total you will study six compulsory modules, three marketing and/or strategy related optional modules, one open optional module, and also complete the compulsory Business in Practice capstone module.

For the most up-to-date information, please visit our website.

Visit the MSc Marketing & Strategy page on the University of Warwick website for more details!