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Course content

Overview

This course is an excellent foundation for a career in marketing and/or management. Alternatively it will help you bring a marketing and management perspective to any number of other business roles.  

You don’t need to have studied or worked in marketing or management before to excel on this course – you’ll be introduced to all the key concepts and practices before delving deeper.  

Equally, if you do have experience working in or studying marketing or management, this degree is a great opportunity to push your skills and capabilities even further.  

Over 12 months of intensive study you’ll discover the intellectual and practical skills of marketing and management. You’ll explore theories, concepts and techniques, and build the analytical tools and perspectives necessary for a lifetime of making marketing and management decisions. You’ll also learn how to lead and respond, both operationally and strategically, in the dynamic global marketplace.  

In your marketing studies you’ll discover the long-standing fundamentals of the field, as well as investigating new areas that are critical to success in today’s world, such as internationalisation and the global marketplace, the power of the internet, and socially responsible marketing. You’ll learn how to analyse markets and their behaviours, and how to develop brands and manage teams that work effectively within those markets. And you’ll discover how to engage and collaborate with non-marketing specialists – an essential skill for successful marketing professionals. 

In your management studies you’ll develop key management skills, and become adept at integrating and aligning organisational processes, systems and people to meet the challenges and goals of any business. Good management requires empathy, communication skills and confident leadership. And these are exactly the sorts of skills you’ll develop on this course. You’ll also learn how to understand people from different backgrounds and get the best from them.  

Across all your studies you’ll discover how to understand, explain and lead the role of marketing and management in a range of contextual settings. You’ll explore the impact of marketing and management strategies on growth, cash flow and profit.  

Your studies will have an international outlook throughout. You’ll study business issues from a global perspective. And you’ll be part of a diverse student body. All of this means you’ll graduate ready to succeed on an international stage.  

The course is accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers worldwide. That means that on successful completion of the course, you will be exempt from some of the modules required for the CIM’s highly respected Diploma in Professional Marketing.  

Outside of your studies, you’ll be able to take part in the Norwich Marketing Club – a collaboration between Norwich Business School and CIM. Norwich Marketing Club holds three events a year where marketing professionals and NBS marketing students come together for workshops, talks and debate. In workshops you’ll often find yourself tackling a task in mixed groups of professionals and students, with students bringing fresh thinking to the task, and professionals contributing an industry perspective.  

Disclaimer

Course details are subject to change. You should always confirm the details on the provider's website: http://www.uea.ac.uk


Visit the MSc Marketing and Management page on the University of East Anglia website for more details!

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