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MSc Marketing & Brand Management


Kedge Business School International Programme

Full time September MSc 3 academic semesters

About the course

Marketing in a complex and changing world

Marketing activities and skills need to change in step with the deep and often contradictory changes underway in our environment, including digital technology and the development of a participatory culture turning consumers into ethical consumers, a sense of belonging to several communities through affinity or emotional ties, the emergence of a trend towards a more responsible form of marketing and new forms of competition based on the creation of open ecosystems involving “business partners”.

It was with these changes in mind that we designed the MSc Marketing, working with a team of teacher-researchers and companies who are part of the KEDGE Business School ecosystem. The professors belong to one of Europe’s best-known Research Centres, the KEDGE

Read more about this course


Entry Requirements

International Bachelor's degree - 4 years

Master's degree


Fees

€16000

Course Content


Where is Kedge Business School

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