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MSc Marketing Analytics


Course Description

Summary

This MSc Marketing Analytics degree programme aims to introduce the latest developments and techniques in “refining” this new oil into greater business opportunities in the marketing area: the programme is designed to provide training and education for those who wish to understand how marketing data is collected, stored, analysed, disseminated, and interpreted in order to make sound marketing decisions. After studying this programme, students will be wellequipped to work in the analytical area to draw actionable insights from “Big Data”.

Modules

Marketing in the 21st Century; Building Customer Insight; Data Analytics; Text Mining and Social Network Analytics; Designing and Managing Research Projects; Web Analytics; Credit Scoring and Data Mining; Using Big Data for Consultancy

Optional modules: Consultancy Skills; Project Management; Internet intermediaries and data protection law; Luxury Marketing; Digital Marketing; Strategic Brand Management; SAS Software for Data Analysis and Modelling; Forecasting; Revenue Management

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Visit the MSc Marketing Analytics page on the University of Southampton website for more details!

Entry Requirements

Minimum upper second-class degree from a UK university, or equivalent overseas/professional qualification; applications assessed on individual merit.

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Recipient: University of Southampton

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