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MSc - Market Research and Analytics


Manchester Metropolitan University    Faculty of Business and Law

Full time September MSc 1 year

About the course

Market research and analytical skills are in high demand as business practice and digital technologies evolve all over the world. In the UK alone, the profession employs close to 73,000 highly skilled employees*. 

Growth in market research activity and employment is driven by data (market) analytics – the analysis of data to understand buyer behaviour, market campaign success, segment markets and key product and service features in new product development.  

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Entry Requirements

You’ll need a good UK honours degree – minimum 2:2 – or the international equivalent in any subject. We’ll also consider applicants with significant, relevant experience or degree equivalent professional qualifications.

For international students, we require IELTS with an overall score of 6.5, with no less than 5.5 in any category, or an equivalent accepted English qualification.


 Course Content

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Where will I study?

Where is Manchester Metropolitan University
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