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Course content

Marketing involves creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Our faculty specializes in applying marketing techniques to encourage behaviour change that will benefit individuals and society. Examples include encouraging healthy behaviour, environmental protection, or non-profit support.

Why study at the University of Lethbridge?

As a graduate student at the University of Lethbridge, you’ll find yourself at the centre of a student-focused environment that nurtures innovation, critical thinking and creativity.

The University of Lethbridge is one of Canada’s top-ranked universities and leading research institutions.

At the foundation of our graduate programs is a multidisciplinary and personalized experience. A collaborative environment is encouraged between faculty and students. This means you have flexibility in decisions regarding the research and learning path you take.

At the U of L, we are committed to helping every one of our students thrive. From aiding with financial support to one-on-one mentorship to individualized career advice, you’ll find support every step of the way.

When you graduate, you will have the confidence you need to succeed in whatever you do, whether that means pursuing further education, teaching in an academic setting or establishing a professional career.

We’re here to help as you find the answers to your questions. As Alberta’s Destination University, the U of L gives you room to think, create and explore, providing a university experience unlike any other.

How to apply

In order to apply, you will need to provide the following documentation:

• Academic Transcripts
• Curriculum Vitae
• Three Letters of Reference
• Letter of Intent
• English Language Proficiency (ELP)

All applications and supporting documents must be provided through the online portal: https://www.uleth.ca/future-student/graduate-studies/apply

Funding

Find information on Scholarships here http://www.uleth.ca/graduate-studies/award-opportunities

Visit the MSc (Management) Marketing page on the University of Lethbridge website for more details!

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