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Course content

The contemporary international tourism industry is facing a range of challenges. On this course you will explore how destinations and organisations may respond to these challenges through the development of innovative solutions, such as new products or services, or alternative ways of doing business.

You will explore the political, social, economic challenges facing the tourism industry, how innovation and entrepreneurship might provide solutions to these challenges and the impact this has on consumer behaviour. You will have the opportunity to gain ‘real world’ experience by working with our industry partners on a Tourism Consultancy Project.

After completing the taught element of the course you will have the option to undertake a one year, paid work placement. You will be fully supported in finding a placement and supervised throughout by a member of our academic team.

Why choose this course?

  • You will learn from recognised experts in their fields - academic who are actively researching in this area. You will frequently engage with industry experts through our range of events and visiting speakers.
  • Researching and writing an academic journal article for the Contemporary Issues assignment helps to develop your research, analytical and academic writing skills.
  • In a recent survey, 93% of Hospitality Management students would recommend Oxford Brookes to potential students (PTES, 2016).
  • Our students and staff come from all over the world. This gives you a multicultural learning and social environment in one of the world's great student cities, Oxford.
  • You will undertake a consultancy project, working with our industry partners, to identify innovative solutions to their current challenges. This is good preparation for your future career in the sector. You will be mentored by a leading senior figure from industry, who will help with your professional development.
  • Learning and teaching is student-centred, participative and interactive. You will take part in workshops, seminars, lectures, case study analysis and one-to-one tutorials and have the opportunity to customise assignments to suit your own interests. 
  • Our dedicated careers office provides you with extensive support in securing graduate jobs and placements. An optional one-year, post-study sandwich mode comprises of one year's full-time, paid, supervised work experience.
  • You will become a member of the school’s Bacchus Society, which will give you the opportunity to meet successful alumni and industry experts at exciting events such as the Bacchus Alumni Awards. Through the Society, you'll also get mentored by a senior industry professional who will help you to develop your career prospects and professional network. 

Course content

The following compulsory modules enable you to develop a deep understanding of the complexity of international tourism. 

  • Hospitality, Tourism and Events Synthesis
  • Tourism Innovation and Entrepreneurship
  • Tourist Consumer Behaviour and Marketing
  • Tourism Consultancy Project
  • Contemporary Issues in International Hospitality, Events and Tourism
  • Research Methods
  • Dissertation
  • Mentoring and Leadership Development

Teaching and learning

The course involves an innovative learning experience in the Tourism Consultancy Project and lots of opportunities to shape your own learning. 

The tutors are internationally renowned for their research and consultancy activities, and their excellent links with the international tourism industry. They bring commercial expertise into the classroom to inform you of contemporary developments taking place in tourism and hospitality. Learning and teaching is very much student-centred, participative and interactive. You will take part in workshops, seminars, lectures, case study analysis and one-to-one tutorials.

Approach to assessment

Assessment is based predominantly on individual coursework and the dissertation.

Specialist facilities

Oxford Brookes Business School has now moved to its new home at our Headington Campus. The university’s Headington Campus have undergone a £30m refurbishment to provide a new home for the Business School, which consists of a lecture theatre, teaching rooms, social learning space and a café. There is a new modern hall for teaching and special events like graduation.

This new home will help us to collaborate even more closely with university colleagues in other departments. It also provides a new Main Hall and a vibrant gateway into the Headington Campus. With these innovative spaces, students and staff can interact and collaborate in first-class facilities.

The Headington Campus is also home to the new John Henry Brookes Building, being the most significant project in the history of Oxford Brookes University. Set at the heart of our Headington campus, it has been designed for the future of higher education and has transformed the experiences of our students and the entire University community. The John Henry Brookes Building brings together the library and essential support services that offer academic, careers and international student advice. Find out more about the John Henry Brookes Building.

The majority of our student halls are close to the Headington Campus.


Visit the MSc International Tourism Management page on the Oxford Brookes University website for more details!

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