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Course content

This Masters programme covers the broader tourism sector and is ideal for those with no previous background in tourism

UNESCO World Heritage Site and home of the world’s largest arts festival, Edinburgh welcomes visitors from across the world all year round. As a result, the city boasts a thriving tourism industry with global connections and is a great place for you to study MSc International Tourism Destination Management.

This higher degree will equip you with the knowledge you need to successfully operate in an international tourism business in the UK or around the world and contributes towards professional accreditation with the Institute of Hospitality.

Course details

You’ll gain organisational and business skills that take into account the diversity of cultures involved in developing and managing international tourism. Through lectures, guest speakers and case studies, you’ll develop an advanced understanding of the issues and concepts involved in international tourism development, as well as marketing practice and heritage considerations around the world.

We will help you to develop skills, such as formulating policy and planning for the future, as well as developing your abilities in research, time management and presentation methods.

Upon completion of the course, you’ll be able to devise sustainable policies and strategies for the overall industry.

With the number of tourist ventures and operations in and near the city, you’ll have plenty of options for part-time work and employment after graduation.


Modules that you will study* as part of this course

  • Business Skills for Tourism, Hospitality and Event Management (TSM11121 )
  • Case Studies in International Tourism ( TSM11105 )
  • Contemporary Issues in Festivals and Events ( TSM11123 )
  • Contemporary Issues in Hospitality Management ( TSM11107 )
  • Destination Marketing ( TSM11120 )
  • Developing Intercultural Competence in the Workplace (LNG11120 )
  • Dissertation ( TSM11130 )
  • Experience Design and Management for Tourism, Hospitality and Events ( TSM11114 )
  • Festival and Event Management ( TSM11124 )
  • International Business Event Management ( TSM11113 )
  • International Sales Management ( SAL11101 )
  • Managing Heritage Tourism ( TSM11104 )
  • Managing International Hospitality Organisations ( TSM11122 )
  • Natural Area Tourism ( TSM11116 )
  • New Venture Planning ( ENT11101 )
  • Professional Selling and Sales Strategies ( SAL11102 )
  • Research Methods ( SOE11131 )
  • Tourism Concepts and Issues ( TSM11111 )
  • Tourism, Society and Visual Culture ( TSM11109 )

* These are indicative only and reflect the course structure in the current academic year. Some changes may occur between now and the time that you study.

How you’ll be taught

This full-time course will take up to a year (18 months if you are a January start) to complete and will be structured to support the student through their journey. You’ll learn by a variety of teaching methods including lectures, guest lectures, tutorials and independent study.


Throughout the course, there will be two areas of assessment for each module, this will be an assessment and examination.


  • Destination development
  • Cultural services management
  • Operations management
  • Tour operators
  • Airlines
  • Public sector organisations
  • Retail and hospitality

Visit the MSc International Tourism Destination Management page on the Edinburgh Napier University website for more details!