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  MSc International Marketing


University of Strathclyde    Department of Marketing

Full time September MSc 12 months full-time
Business & Management (5)

FindAMasters summary

Embark on a transformative academic journey with the MSc International Marketing programme at Strathclyde Business School. This advanced course is tailored for individuals with a business or marketing background, aiming to elevate their skills in a global context. The curriculum spans two semesters, offering a blend of core and elective modules with an international focus. Key features include real-life industry projects, high-calibre collaborations, and research excellence. The programme fosters leadership and team-building skills through group work, enhancing your networking abilities. With accreditations from prestigious bodies like the Chartered Institute of Marketing, the course ensures top-notch teaching and research quality. The dedicated careers specialist and comprehensive support package further boost your employability post-graduation. To qualify, a minimum second-class Honours degree in marketing or a related field is required. Join a diverse cohort from around the world and immerse yourself in the dynamic realm of international marketing.

About the course

The International Marketing programme is a specialist course for those who want to build on a previous business and marketing degree and study marketing at an advanced level. It’s also appropriate for recent business graduates or established executives who are seeking either to acquire new skills or supplement the skills they have developed in a practical context.

You’ll gain the technical and personal skills to operate across a range of dynamic and competitive international environments.

Our students are truly international with representations from all parts of the globe which further enhances your learning experience.

Strathclyde Business School

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Entry Requirements

Minimum second-class Honours degree, or overseas equivalent, in marketing or a business-related degree including a significant marketing element.




 Course Content

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Where will I study?

Where is University of Strathclyde

Student Profile

David Markgraf

Before I moved to Glasgow to do my Master’s programme at the University of Strathclyde, I studied in my hometown at the Vienna University of Economics and Business. In my first marketing class there, I instantly realised that this is the field in which I want to start my professional career. This is why I further pursued internships in marketing and product management at McDonald’s Austria and the Daimler AG in Germany. Having affirmed my passion for marketing through these work experiences, I knew I wanted to get a master’s degree in this field.

I chose the programme International Marketing at the University of Strathclyde because I knew it would provide the next puzzle piece for a successful career in marketing. An excellent reputation, an internationally diverse environment, a range of very appealing electives, such as International Culture & Heritage Marketing and Contemporary Consumers, as well as being in a city, which is so rich in history and culture, simply provided a perfect environment for me to further develop personally and academically.

Having completed my degree at Strathclyde, I could not be happier with my overall experience.

The classes were very interactive and informative, the lecturers always helpful. My academic highlight during this year was definitely the Marketing Works group consultancy project, which allowed us to advise a company with recommendations on a marketing problem.

Even though the year was stressful and demanding, every step of the way was fun due to my fellow students, who became friends for life. It was amazing getting to know so many people from such diverse cultures and creating hundreds of beautiful memories together. The best part is that we are still in constant contact and are currently planning our reunion.

Furthermore, the city of Glasgow had a major impact on my experience as well. People are so welcoming that you immediately feel like home. The city is vibrant, diverse and offers a rich variety of cafes, pubs and clubs – a great place to study and to have fun!

Lastly, I have just one advice for prospective students at Strathclyde: Make the most of the year and enjoy every second of it because it will be over way too fast.

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