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Course content

Study in two different cultures with a trimester in Edinburgh and a trimester in France giving you vital international experience.

International marketing is an increasingly important area of business as companies strive to grow globally. As well as learning basic principles of marketing, you’ll develop an appreciation of its practice in a global environment.

The MSc International Marketing with Tourism and Events route shares most of its content with the MSc International Marketing, but lets you specialise by studying modules in tourism or event management.

This course offers you the opportunity to study in two beautiful and cultured European cities – Edinburgh and Nice. You’ll be based in Edinburgh with an option to spend a trimester at the IPAG Business School in Nice, France.

This

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