Study in two different cultures with a trimester in Edinburgh and a trimester in France giving you vital international experience.
International marketing is an increasingly important area of business as companies strive to grow globally. As well as learning basic principles of marketing, you’ll develop an appreciation of its practice in a global environment.
The MSc International Marketing with Tourism and Events route shares most of its content with the MSc International Marketing, but lets you specialise by studying modules in tourism or event management.
This course offers you the opportunity to study in two beautiful and cultured European cities – Edinburgh and Nice. You’ll be based in Edinburgh with an option to spend a trimester at the IPAG Business School in Nice, France.
This international experience will enhance your career prospects on completion of the course.
You’ll develop organisational and business skills as well as an understanding of strategic marketing, brand management theories, intercultural communication and the ability to develop marketing plans.
You’ll gain transferable skills such as formulating policy and project management, research, time management and presentation methods.
You’ll learn alongside other international students and be taught in English, so you don’t need to speak French to apply. Your third trimester can be based in Edinburgh or Nice and there may be further opportunities to gain work experience in Nice, as IPAG offer internships.
This is a one year full-time course starting in September and is split up into three trimesters. You’ll learn by a variety of teaching methods including lectures, tutorials and independent study.
• Principles and Practice of Marketing • Tourism Concepts and Issues • Intercultural Business Communication • Strategic Brand Management • Global Marketing • Research Methods • Dissertation
Plus one module from: • Case Studies in International Tourism • International Festival and Event Management
Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.
This course will give you excellent career prospects in marketing including at management level.
The experience of studying marketing abroad and specialising in tourism and events can open up many more marketing career options to you around the world.