The MSc International Marketing Management degree is designed to meet industry demand and is accredited by the Chartered Institute of Marketing (CIM).
The MSc International Marketing Management course involves the study and analysis of consumer attitudes to products and business and looks at the behaviour of the customer in a rapidly changing world. It covers both domestic and international marketing issues and develops a more creative, flexible and customer-focussed approach.
A postgraduate qualification in international marketing management will enhance your ability to be more creative, flexible and disciplined in your approach to marketing. Additionally, this MSc International Marketing enjoys dual award status with the Chartered Institute of Marketing and students who successfully complete the course with us can, if they wish, go on to take two additional CIM modules and gain the Institute’s PG Professional Diploma
The course is available to study full-time on campus or online via distance learning.
Marketing involves the study and analysis of consumers attitudes to products and business, and their behaviour in a rapidly changing and dynamic world.
•International Branding •Marketing Strategy •Strategic Digital Communications
Exit Award: PgCert International Marketing Management
•Global Marketing Management •Business Marketing and Innovation OR •Consumer, Media and Communications • Research Methods
Exit Award: PgDip International Marketing Management
Award: MSc International Marketing Management
In full time mode, you will learn through a combination of lectures, seminars and workshop sessions. These comprise of a mix of group study, discussion, simulation and presentations of findings by teams and individuals. You will work as an individual and also as part of a team on case studies, team activities, presentations and discussions.
Access to our virtual learning environment, CampusMoodle, is also provided giving you access from home to learning materials (including videos, e-books and journals).
Our supported distance learning mode of delivery allows you to study online from any location and is designed to fit in around your work commitments. You will be taught and supported by experienced industry professionals who will recreate the same challenging interactive format of the on-campus courses for those studying at a distance.
Our virtual learning environment, CampusMoodle offers students flexibility of where and when they can study, offering full and open access to tutors and other class members. Students have the benefit of being part of a group of learners with the invaluable opportunity to participate in active, group-related learning within a supportive online community setting. The online campus provides students with lectures and course materials and it also includes: •Virtual tutorials •Live chat •Discussion forums - student and tutor led •Up-to-date web technology for delivery methods •User friendly material •Access to our online library
As online learners, students are part of a 'virtual cohort' and the communication and interaction amongst members of the cohort is a significant aspect of the learning process.
Through the range of management subjects studied on his course you will be prepared for a career at middle and higher level management in this exciting and challenging field.
There are a wide range of opportunities available with a qualification in international marketing management. Some typical career routes which graduates have moved into are: • brand and product management • advertising • public relations • market research • sales management • retailing • general marketing management