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Course content

NEW FOR 2014

It is widely accepted that the global environmental crisis places significant and growing constraints on the products and services organisations market. Whereas organisations agree that sustainability is important to all their stakeholders, concern remains about how to market according to sustainable principles.

Our MSc International Marketing Management with Sustainability will suit students looking to develop a career in global marketing management based on providing leadership on how to pursue sustainable and socially responsible marketing strategies.

Visit the MSc International Marketing Management with Sustainability page on the Heriot-Watt University website for more details!

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