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MSc International Fashion Retailing (Multichannel Marketing)


The University of Manchester School of Materials

Full time September MSc 12 months FT

About the course

  • Specialise in fashion retailing and strengthen your strategic business skills for a career in a substantial, competitive sector.
  • Undertake an extensive research project and deepen your knowledge in an area of your interest.
  • 80% of our research activity was defined as `internationally excellent' or `world leading' in the most recent Research Excellence Framework (REF 2014).

Course description

E-retailing is the fastest growth area in fashion retailing and is an integral element of internationalization. As such it is probably the current most important strategic development facing international fashion retailers. The programme aims to provide a highly targeted, practical programme to support this growing sector. As a business discipline, multichannel marketing management is essential for an

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Entry Requirements

2.1 UK Honours degree or equivalent. Applications from candidates with academic backgrounds in Marketing, Management, and Arts and Social Science (combinations of English, History, Languages, Politics, Psychology) related disciplines (minor or major) are particularly welcomed. Other academic backgrounds are also considered, including Fashion Management, Media, Journalism, Advertising and Design. All backgrounds must contain substantial management, marketing or social science content.

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