University of Kent, Paris Featured Masters Courses
Imperial College London Featured Masters Courses
University of Birmingham Featured Masters Courses
University of the West of England, Bristol Featured Masters Courses
Birmingham City University Featured Masters Courses

MSc International Fashion Retailing (Multichannel Marketing)

Course content

Course description

E-retailing is the fastest growth area in fashion retailing and is an integral element of internationalization. As such it is probably the current most important strategic development facing international fashion retailers. The programme aims to provide a highly targeted, practical programme to support this growing sector. As a business discipline, multichannel marketing management is essential for an organisation's overall strategic planning, as it is designed to maximise the revenues and profits of the firm. Emphasis is placed on linking the fundamentals of marketing to multichannel practices, considering the multiple routes by which customers and businesses interact with each other, studying the importance of multichannel retailing, marketing strategy development and

Read More...

Loading...

Loading...

Loading...


Enquire About This Course

Recipient: University of Manchester

* required field

Please correct the errors indicated below to send your enquiry


Your enquiry has been emailed successfully