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E-retailing is the fastest growth area in fashion retailing and is an integral element of internationalization. As such it is probably the current most important strategic development facing international fashion retailers. The programme aims to provide a highly targeted, practical programme to support this growing sector. As a business discipline, multichannel marketing management is essential for an
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2.1 UK Honours degree or equivalent. Applications from candidates with academic backgrounds in Marketing, Management, and Arts and Social Science (combinations of English, History, Languages, Politics, Psychology) related disciplines (minor or major) are particularly welcomed. Other academic backgrounds are also considered, including Fashion Management, Media, Journalism, Advertising and Design. All backgrounds must contain substantial management, marketing or social science content.
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If you’re considering undertaking master’s study or postgraduate research, you’ll find the perfect environment at The University of Manchester. Part of the prestigious Russell Group of universities, we enjoy an international reputation for our pioneering research and innovation.Read more
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