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MSc International Fashion Marketing


Course Description

OVERVIEW

This course will suit highly motivated individuals who want to develop fashion marketing and business skills to either work within the fashion industry, explore new ideas to set up their own business or extend family enterprises. Previous experience in allied industries such as advertising will be of a particular advantage.

WHY CHOOSE THIS COURSE?

Our location offers a fantastic opportunity to explore the world of fashion, from up-and-coming designers and their pop-up shops, to global trend laboratories, leading high street names and luxury fashion brands. On campus, you can take advantage of our fashion studio equipped with the latest design software.

MODULES

• Marketing in a Global Age
• Trend Prediction and Fashion Forecasting
• International Fashion Marketing
• Fashion and Brand Management
• Buying and Merchandising in a Changing Global Industry
• Buyer Behaviour
• Retail and Service Marketing
• Business and Management Research Methods
• Fashion Marketing and Communication in a Global Context
• London Fashion Live Project

Project options
• Internship
• Consulting Project
• Entrepreneurship Project
• Simulation
• Dissertation

ACCREDITATION

Upon successful completion of the programme and selected modules you will be awarded the CMI Level 7 Certificate in Strategic Management and Leadership*.

*Subject to registering as a CMI member

SCHOLARSHIP OPPORTUNITIES

Coventry University London is delighted to have recently launched a number of scholarships to UK and International students. You can find out more about our Scholarships by viewing our website.

START DATES

MSc International Fashion Marketing has start dates in October 2017.

FUTURE PROSPECTS

“I really appreciated the range of work experience options which were available and I would highly recommend an internship module. It helped me bring together everything I had learned and combine it with real-world practices. I am currently pursuing a career in the media and entertainment industry and cannot wait to see what the future holds.” - Samantha Johnson, Germany

Visit the MSc International Fashion Marketing page on the Coventry University London website for more details!

(Student Profile)

Wan-Wen Huang

2129.JPG Hello, my name is Wan-Wen Huang, but most of my friends in the UK call me Julia. I come from Taiwan and am studying MBA International Fashion Management at Coventry University London Campus.

One of the aspects of this degree programme I particularly enjoy is learning to identify consumer trends – in other words, observing customers who are shopping – and London is the perfect place for that. I have lived in the West before, and I like to look around what is happening in London because the city is so diverse and so different from the rest of the world from the business point of view. There are customers from all over the world, and for this reason I’ve found studying at Coventry University London Campus very useful. Every day I’m meeting people from different countries and continents – the EU, China, India and Nigeria among others. Everyone’s background is different and the way they see the world, do business and shop are very different. I also like the tutors a lot. I think that good tutors are vital for a good university experience.

There are several reasons why I chose to study this degree programme. First of all, my family are involved in fashion design; we would like to run a fashion-related business and I thought that this course would match my professional objectives. I chose the MBA over the MSc because I thought the MBA to be more valuable due to the training it offers – it combines management, marketing and fashion, providing students with a useful set of skills and knowledge for work. Another reason was the ranking and the profile of the university. I think it’s a great university for international students. The location was also important – after all, I think that if you want to study fashion, you’ve got to study in London because it is a great centre of international fashion.


(Scholarship)

Global Professional Postgraduate Scholarship - Single Award

The Scholarships are allocated to applicants on the basis of their academic merit. Allocation will be decided on assessment of the following;- Academic qualifications - Hold at least a 2:1 equivalent or higher
- Has full time work experience of at least one year in an international organisation with operations in more than one country. The candidate will require a reference letter from the organisation
- 500 word write up on your personal impact on the organisation
- Extra-curricular activities or work-experience
**Please note that this scholarship cannot be combined with any other Coventry University scholarship. In cases where an applicant is awarded more than one Coventry University award, the award which provides the greatest benefit to the student will apply.The decision to award a student this scholarship is at the sole discretion of Coventry University. Coventry University reserves the right to award less than 1 scholarship from each category.

Value of Scholarship(s)

£4000

Eligibility

The Global Business Development Scholarship is available to all UK, EU and International self-funded students applying for full-time postgraduate courses who have submitted an application for study before 25 July 2017.

Application Procedure

The Global Business Development Scholarship is available to all UK, EU and International self-funded students applying for full-time postgraduate courseswho have submitted an application for study before 25 July 2017.

Further Information

http://www.coventry.ac.uk/london/study/fees-and-finance/global-professional-postgraduate-scolarship/


(Scholarship)

Academic Dean Scholarship - Single Award

Postgraduate awardsThe Academic Dean Postgraduate Scholarship is available to all UK, EU and International self-funded students applying for full-time postgraduate courses who have submitted an application for study before 25 July 2017 at a value of up to £3000.The Scholarships are allocated to applicants on the basis of their academic merit. Allocation will be decided on assessment of the following;Academic qualifications – Holds at least a 2:1 equivalent or higher
English language - IELTS 7.0 or higher (for non UK students)
500 words statement of support

Value of Scholarship(s)

£3000

Eligibility

The Academic Dean Postgraduate Scholarship is available to all UK, EU and International self-funded students applying for full-time postgraduate courses who have submitted an application for study before 25 July 2017.

Application Procedure

Please note that this scholarship cannot be combined with any other Coventry University scholarship. In cases where an applicant is awarded more than one Coventry University award, the award which provides the greatest benefit to the student will apply.The decision to award a student this scholarship is at the sole discretion of Coventry University. Coventry University reserves the right to award fewer scholarships from each category than the total number available.

Further Information

http://www.coventry.ac.uk/london/study/fees-and-finance/academic-dean-scholarships/


(Scholarship)

Entrepreneurial Impact Postgraduate Scholarship - Single Award

The Scholarships are allocated to applicants on the basis of their academic merit. Allocation will be decided on assessment of the following:Academic qualifications - Holds at least a 2:1 equivalent or higher
500 words write up on entrepreneurial achievements within a team or as a business ownerPlease note that this scholarship cannot be combined with any other Coventry University scholarship. In cases where an applicant is awarded more than one Coventry University award, the award which provides the greatest benefit to the student will apply.The decision to award a student this scholarship is at the sole discretion of Coventry University. Coventry University reserves the right to award less than one scholarship from each category.

Value of Scholarship(s)

£3000

Eligibility

The Entrepreneurial Impact Postgraduate Scholarship is available to all UK, EU and International self-funded students applying for full-time postgraduate programmes who have submitted an application for study before 25 July 2017.

Application Procedure

The Entrepreneurial Impact Postgraduate Scholarship is available to all UK, EU and International self-funded students applying for full-time postgraduate programmes who have submitted an application for study before 25 July 2017.

Further Information

http://www.coventry.ac.uk/london/study/fees-and-finance/entrepreneurial-impact-postgraduate-scholarship/



Entry Requirements

A good quality honours degree or equivalent. Applications from candidates with equivalent degree and relevant experience will be considered on an individual basis. Work experience is desirable but not essential.

Course Fees

UK/EU: £10,500 (£10,750 from October 2017), International: £13,000 (£13,250 from October 2017)


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Recipient: Coventry University London

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