The global fashion industry is valued at over two trillion dollars and represents one of the largest economies in the world.* With the growth of digital advancements and consumer power, the international fashion world is in the market for transparent, ethical and customer-driven strategies.
Answering the call for specialist graduates with disciplines in both fashion and marketing, the MSc International Fashion Marketing has been redeveloped alongside industry to bring you the practical, technical expertise that you need to compete and thrive in this dynamic industry.
Fashion marketing is continually evolving alongside technology and an increasingly accessible marketplace.
* McKinsey and the Business of Fashion, The State of Fashion 2017
What you will study
You'll become part of a niche but diverse student community, experiencing a truly international working environment, learning from peers and teaching staff from around the world, gaining real insight into the major similarities and differences in approaches to fashion marketing and consumers globally.
You will develop:
a deeper understanding of the real world issues that affect the fashion industry from a UK and global perspective
responsible decision making and ethically driven behaviours
creative skills in key fashion marketing areas, such as branding, communications, consumer insights through visual presentations, videos and workshops
finely-honed practical application knowledge led by industry work experience
Your masters experience is enhanced by workshops and guest speakers. You'll explore the fashion market in Milan visiting a fashion assembly which hosts fashion students, academics and brands from all over the world. An industrial placement provides much needed networking opportunities and a chance to keep your practical skills sharp during your postgraduate study.