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MSc International Fashion Marketing

Course Description

Developed in partnership with George Davies, who has founded three hugely successful fashion retail businesses (Next, George @ Asda, and Per Una) this programme focuses on all aspects of the fashion retail experience, from design right through to the shop floor.


Semester 1
• Retail Marketing 1: Understanding the Fashion Consumer
• Retail Marketing 2: Fashion Brand Management
• New Product Development
• Strategic Retail Management

Semester 2
• Fashion Business Development
• Fashion Buying and Merchandise Management
• Fashion Marketing Communications
• Retail Logistics

Following successful completion of the taught modules listed above, students go on to undertake a 12,000-15,000 word dissertation over the summer months.

Visit the MSc International Fashion Marketing page on the Heriot-Watt University website for more details!

(Student Profile)

Rosanna Adams

After completing my undergraduate degree in Business Management I wanted to apply the broad skill base and knowledge I'd gained into a more focused industry.

I'd worked in fashion retail whilst at school and university and I really wanted to get into buying - Heriot-Watt's MSc International Fashion Marketing has such strong links with the fashion and marketing industry and I was really impressed that fashion entrepreneur George Davies sponsors the programme.

I learnt lots and one of the highlights of the year was the trip to Milan in February - it is fantastic to go to such a leading fashion capital and soak it all up.

And if you get the opportunity to apply for an internship whilst on the programme - go for it! Don't be put off by small companies either ... they are great for learning lots and having more responsibility that you might have in a larger organsiation.


Entry Requirements

Good first degree in a relevant subject (eg fashion design, textiles, business management, marketing).

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