University of Manchester Featured Masters Courses
St George’s, University of London Featured Masters Courses
University of Cambridge Featured Masters Courses
University of Portsmouth Featured Masters Courses
Swansea University Featured Masters Courses

Course content

Developed in partnership with George Davies, who has founded three hugely successful fashion retail businesses (Next, George @ Asda, and Per Una) this programme focuses on all aspects of the fashion retail experience, from design right through to the shop floor.


PROGRAMME STRUCTURE

Semester 1
• Retail Marketing 1: Understanding the Fashion Consumer
• Retail Marketing 2: Fashion Brand Management
• New Product Development
• Strategic Retail Management

Semester 2
• Fashion Business Development
• Fashion Buying and Merchandise Management
• Fashion Marketing Communications
• Retail Logistics


Following successful completion of the taught modules listed above, students go on to undertake a 12,000-15,000 word dissertation over the summer months.

Visit the MSc International Fashion Marketing page on the Heriot-Watt University website for more details!

Loading...

Loading...

Loading...

Loading...

Loading...


Enquire About This Course

Recipient: Heriot-Watt University

* required field

Please correct the errors indicated below to send your enquiry


Your enquiry has been emailed successfully