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International Fashion Marketing - MSc

Heriot-Watt University School of Social Sciences

Full time & Part time September PgDip, MSc

About the course

Heriot-Watt University’s MSc in International Fashion Marketing (IFM) was founded with the support and guidance of George Davies, the internationally-renowned fashion designer and businessman behind creations for Next, George at Asda, and Per Una brands. George Davies provides financial sponsorship for the programme and maintains his active involvement with the programme through a regular masterclass.

You can read more about George and his latest work.

Programme design and content

This Masters degree in International Fashion Marketing extends an existing awareness of the marketing process to develop skills and competencies necessary for a marketing career in the international fashion sector. The programme includes eight taught courses and a research based dissertation. The

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Entry Requirements

A good Honours degree (first or second class), or its non-UK equivalent, in a related subject. Applicants with relevant education and work experience may also be considered.

Where is Heriot-Watt University


Student Profile(s)

Rosanna Adams

After completing my undergraduate degree in Business Management I wanted to apply the broad skill base and knowledge I'd gained into a more focused industry.

I'd worked in fashion retail whilst at school and university and I really wanted to get into buying - Heriot-Watt's MSc International Fashion Marketing has such strong links with the fashion and marketing industry and I was really impressed that fashion entrepreneur George Davies sponsors the programme.

I learnt lots and one of the highlights of the year was the trip to Milan in February - it is fantastic to go to such a leading fashion capital and soak it all up.

And if you get the opportunity to apply for an internship whilst on the programme - go for it! Don't be put off by small companies either ... they are great for learning lots and having more responsibility that you might have in a larger organsiation.


Postgraduate Merit Award

Course Content

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Recipient: Heriot-Watt University

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