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Course content

The MSc International Events Management welcomes students from a range of academic subject areas as well as those with some events management experience who wish to broaden their expertise. The Centre for International Tourism and Events Management Research (CITEM) at Oxford Brookes Business School and the Oxford School of Hospitality Management is dedicated to world-class research in tourism, hospitality and events management.

Under the direction of Professor Levent Altinay, the centre provides focus for various strands of research activity and provides a platform for new initiatives in tourism, hospitality and events. 

By working closely with our Research Centre for International Tourism and Events Management, you will explore recent research and the challenges within the sector to help develop your potential to become a leader within the events sector.

You will gain a strong foundation in events management and apply theory to practice by engaging in practical events management. Through live case-studies and being immersed in real event design and delivery, you will experience an innovative and creative approach to your learning.  

Through continuous Professional Development you will develop core skills essential to increase your employability. If you choose the sandwich mode, you apply for one year's paid supervised work experience in an events marketing role. You will gain a wealth of knowledge in contemporary events management including: 

  • event design, planning, delivery and working with key stakeholders
  • the core principles of events marketing including digital marketing and marketing analysis
  • finance and accounting for business
  • leadership in an international context
  • develop decision-making skills to devise marketing plans and communications.

Course structure

You will study nine compulsory modules including a module which helps develop your professional and academic skills. You must also choose to take a dissertation or client project.

If you choose sandwich mode you apply for one year's paid work experience. If you choose to take the work placement the course last two years. If you choose not to take a work placement the course lasts one year.  

Compulsory Modules   

  • Contemporary Issues in Events Management
  • Principles of International Events Marketing
  • Developing the Sustainable Event
  • Delivering the Sustainable Event
  • Professional and Academic Development 
  • Research Methods for Events and Marketing
  • Finance & Accounting for Business
  • Leadership and Management: International Perspective
  • Digital and Social Media Marketing Strategy

You may choose: 

  • Dissertation
  • Client project
  • Events Practice (sandwich mode - work placement module)

Teaching and learning

Much of the teaching on the course takes the form of interactive workshops, but there are also lectures from staff and visiting speakers. Lectures, discussions, role-play exercises and seminars are linked with selected case studies and assessments to strengthen your practical analysis and decision-making skills. You will develop your skills in working as part of a team through structured group assignments and online group-based marketing simulation.

You will gain practical experience and put your knowledge of events management approaches and theory into practice during the design planning and delivery phases of a real event for an organisation. Teaching staff at the Business School are engaged in academic research and/or come from an industry background with in-depth practical experience of business and management issues. Researchers within the Centre for International Tourism and Events Management Research are investigating contemporary issues related to the sector, which are shared through our teaching. Visiting speakers from the world of business, consultancies and research bodies augment the programme through leading edge discussions and specialist events.

Approach to assessment

Assessment methods have been designed to support the teaching and learning process, and where possible provide a vehicle for learning rather than an assessment of learning. For example, participation within the design, planning, delivery and post event evaluation of a real event provide opportunities to learn and apply theory and event management tools. The Dissertation and Client Project are self-managed activities organised by students, and supported by a tutor in the role of Supervisor who will provide regular feedback on progress. For the Work Placement Project module, a Supervisor will similarly be allocated and provide a central point of academic support for you during the length of the project. The placement project itself is secured by you and organised jointly between the Faculty of Business and the supporting organisation. Initial information and guidance will be provided during Professional and Academic Development for Marketers and Event Managers.

Within the remaining modules you are assessed in a number of ways, including individual and group reports and presentations, portfolios, reflective statements, and open briefs that encourage individual creativity. While you are encouraged to work in teams to enhance your own and collective learning, group work is only summatively assessed in two compulsory modules. This means that you can develop your skills as much as possible prior to assessment, and are rewarded more frequently for their own contributions and individual performance. All assessment aligns with the University’s Assessment Compact. Students are provided with a draft assessment schedule at the beginning of their programme and a confirmed assessment schedule at the beginning of each semester.

The programme intentionally has a strong focus on coursework. This is for two main reasons: 

  • Because of the applied nature of the programme you learn to practice and become confident in creating common types of business communication methods and outputs.
  • To ensure you have a focussed and narrow range of assessment formats. This helps you improve upon your assessment technique and develop confidence as you become more skilled and learn from each assessment.

The programme team provides a learning environment where you feel supported, prepared and confident to readily participate in the learning process. You will be actively involved with, and contribute to, your own learning through structured and creative activities, and discussions led by tutors and fellow students. We will focus on an applied approach to resolving environmental, managerial and individual events marketing issues which are informed by theoretical models and acquired practiced. Assessment is central to learning and is seen as a fundamental and integral part of programme design, and one that is intended to shape and develop learning. 


Visit the MSc International Events Management page on the Oxford Brookes University website for more details!

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