Creating competitive advantage through change Strategy and an innovative mindset are vital to the viability and performance of today’s businesses. This applies as much to established international organisations as it does for smaller companies looking to grow. A company that does not seek growth opportunities through mergers and acquisitions or expansion into new markets, or through introducing new products and processes, will find it hard to compete.
Internationally recognised research The Strategy and Innovation track is founded on the top research conducted at Maastricht University in the fields of innovation and technology. Taught in small groups by internationally recognised lecturers, you will gain a deep analytical understanding of the strategic decisions facing international companies and how important innovation is for sustainable business development. You will be presented with real-life case studies, which will allow you to explore issues such as competitive analysis of a company’s market environment, entrepreneurship and mergers and acquisition. The track’s strong focus on practical application of your knowledge means you will have plenty of opportunity to discuss the strategic implications of these issues and present viable solutions to them.
Strategy and Innovation is available as a 1-year full-time programme. Courses are taught entirely in English. Graduates will receive a master's degree in International Business with a specialisation in Strategy and Innovation.
In a rapidly changing business environment, an organisation’s strategy and ability to innovate are essential for its future viability and competitiveness. This challenging track, which combines an analytical understanding of the strategic decisions facing today’s companies and the importance of innovation with the practical application of your knowledge through group work and case studies, will prepare you for leading positions in international business.
What will you learn? This track covers a broad range of topics crucial to a deep understanding of the strategic and innovation decisions international businesses need to make. At the strategic level, you will learn how to conduct a competitive analysis of a company’s market environment, study the advantages of mergers and acquisitions and consider areas such as marketing, logistics and investment. At an innovative level, you will look at the process of innovation and entrepreneurial ventures. You will learn to think critically and creatively about strategic business problems and be able to see them in context within the wider organisation. You will learn to do this without getting lost in the details.
At the end of the track, you will be able to:
• maintain a ‘big-picture’ overview of a company and its capabilities • understand how the international business environment works • recognise the importance of innovation for staying ahead • work in a team and communicate in a multi-cultural environment
Strategy and Innovation focuses on two important aspects of international business, but does not specialise in a specific operational area. This means that a wide variety of senior-level positions will be open to you. You will be highly attractive to large organisations looking for managers with a good grounding in international business and the ability to see the big picture. However, your leadership and communication skills will also be an asset to smaller companies who are looking to get beyond the initial stages of growth. You may also choose to join a consultancy firm or start your own company.
Graduates have found positions in:
- business or strategy consultancy firms - large multinationals - SMEs - supply chain departments - HRM departments - non-governmental organisations