Identifying marketing actions that drive financial performance Finance often focuses on the ‘technical’ pre-conditions for the success of an organisation or financial product and ignores the ‘target’ from a marketing perspective, which focuses on stakeholder needs. By bringing the finance and marketing approaches together, this unique track shows how you can create an environment in which both financial performance and customer value can be integrated.
Outstanding resources As a student following the Marketing-Finance track, you will benefit from the outstanding academic and teaching resources available at two of Maastricht University’s departments. Through a dynamic mix of theoretical courses and empirical projects, you will explore areas including financial decision-making, product development, relationship marketing and shareholder value.
You will also follow a practical skills training course, and the option to do an internship gives you the possibility of applying the theory you have learned and gaining valuable work experience.
Marketing-Finance is a 1-year, full-time programme and is taught entirely in English. Graduates will a master's degree in International Business with a specialisation in Marketing-Finance.
Marketing-Finance is the first track of its kind to combine marketing and finance and to do so from the perspective of international business. Drawing on the outstanding resources available at Maastricht University, you will learn about financial decision-making, product development, relationship marketing and shareholder value. You can also opt to put your knowledge into practice during an internship at the end of the year.
What will you learn? In small classes you will gain a thorough theoretical understanding of all aspects of marketing and finance. This will enable you to develop innovative financial products and assess the risks of these products in relation to market returns. Through case studies and an optional internship, you will be able to put your knowledge into practice.
At the end of the track, you will be able to:
• understand and analyse the financial side of product development • market products and translate the benefits into added financial value • take part in strategic decision-making at a senior level
As a Marketing-Finance graduate, you will be in possession of a unique but valuable qualification. Most companies have marketing and finance departments that are distinct from one another. Your deep understanding of both fields will open up career opportunities for you in marketing, financial services and risk management, with plenty of opportunities for advancement. Your ability to understand financial theory and translate it into added value will make you an asset in both the private and public sector.
Graduates have found positions in:
- large multinationals - banks, brokerages and insurance companies - management consulting - European institutions